How to Create an Effective Email Marketing Campaign?
AI, hyper-personalization, and automation The digital age of customer communications has evolved rapidly and grew at an exponential rate during the pandemic. With in-person experience limited, restaurants had to improve their digital communications to encourage at-home dining experiences and fashion retailers sought to engage their customers through a consistent, personalized buying journey. But with more […]
Five Key Factors That Makes WordPress The Best Option To Consider For Website Building
WordPress is among the most popular platforms for building a website. There might be many options in the market, but nothing comes close to the brilliant features WordPress offers. We will be discussing the key factors that scream WordPress is the most among the current choices. Important Note: WordPress.org is our topic at hand and […]
How to Implement an Effective Cause Related Marketing Campaign?
Cause-related marketing is an effective way for companies to support worthwhile charitable events, elevate the profile of their brands, and position the organization as a good corporate citizen. It is not a new concept and it has been around for decades. Allen Marketing Communications, an NYC boutique travel and lifestyle PR agency, advises our clients […]
Boutique NYC PR Agency Spotlights 2022 Travel Trends
2022 heralds a new beginning for the travel industry on the road to recovery. The Covid-19 vaccines and booster shots have injected a desperately needed lifeline for the travel industry. According to a new report the World Travel & Tourism Council (WTTC) shared with Travel + Leisure, “domestic travel growth has “significantly” outpaced global tourism […]