How to Create an Effective Email Marketing Campaign?
AI, hyper-personalization, and automation The digital age of customer communications has evolved rapidly and grew at an exponential rate during the pandemic. With in-person experience limited, restaurants had to improve their digital communications to encourage at-home dining experiences and fashion retailers sought to engage their customers through a consistent, personalized buying journey. But with more emails as a means of digital communications, did consumers feel inundated with sales messages from brands? According to Mailchimp statistics, almost all industries gained increased email engagement in 2020. Hubspot reported that 78 percent of marketers saw an increase in email engagement in the last 12 months. However, when analyzing businesses on an individual basis, many are not achieving the same level of success as their competitors. So what are the contributing factors for businesses who are seeing quality engagement from email marketing and generating leads to meet KPIs? Well, first let’s review – how effective is an email marketing campaign? Delivering an effective email marketing campaign is no easy job in a highly competitive space. However, the continual development of predictive analytics through artificial intelligence and email marketing software capabilities has resulted in emails keeping the momentum as the most effective form of marketing. Litmus revealed that ‘’4 out of 5 marketers said they’d rather give up social media than email marketing’’ and 78 percent of marketers stated that email is important to their business’s continued success. Apart from creating a compelling brand story coupled with highly engaging quality content, what should your business consider to ramp up the effectiveness of email engagement? AI’s revolutionary customer experience in email marketing Sell with Insight The fundamentals of AI are machine learning, the art of collecting and processing information (input) to improve a current activity to achieve a better outcome (output). Email marketing software such as Hubspot, Mailchimp, and Salesforce Pardotcombined with relationship management tools are at the forefront of data analysis. AI-powered analytics allows your business to generate data-driven insights. This insight enables your company to create an enhanced customer journey by anticipating consumer interests and habits in order to deliver hyper-personalized content at the right time. And 71 percent of marketing professionals surveyed have agreed that AI can be useful for optimizing email engagement through personalization. If you could understand what your customer wants, how they want it and when – selling products and services relevant to them has never been so easy. Retain through Automation Why do businesses forget to take a birds-eye approach to their customer journey? A new customer joins your subscriber list and is automatically enrolled in your content calendar – so far they have received a few emails about your brand story and friendly sales messages directly addressed to their salutation. But how coherent and personable has your approach been in order to drive better conversion opportunities for your new subscriber? With the use of predictive analytics, building automation programs using email marketing automation software allows your business to deliver content that is highly relevant to the subscriber, at the right time. ‘‘Hyper personalized automated email messages produce over 70 percent higher open rates and 152 percent higher click-through rates’’ – Campaign Monitor Let’s create a scenario for actionable purposes, hypothetically, if you emailed Sarah on 24th June about the new edition of handbags and she only decided to view the email on the 14th July, are you prepared to follow up with Sarah at the right time,offering an incentive or a reminder of what’s makes this handbag edition compelling to a potential buyer? This is where automation and triggered emails come into play. If you are manually tracking each customer on the buying journey, congrats on a better customer experience but individual tracking can be time-consuming for companies looking to accelerate business growth through customer base and profitability. Why not automate Sarah’s buying journey based on their interactions? Creating a simple set of steps based on the customer’s behaviors and being prepared for actions the customer may take can ramp up your business’s engagement and conversion quickly and effectively. Campaign Monitor found, ‘’marketers who use triggered emails report conversion rates of up to 50 percent’’. To wrap up, when considering effective email marketing campaigns in 2021 for your business, AI-powered analytics, automation programs, and hyper-personalized content should be at the forefront of your priorities. Luckily for you, most software providers like Hubspot can deliver a fully combined service to enhance your digital communications – it’s also a cost-effective option to consider when your marketing budget is limited. ABOUT THE STYLISTA GROUP Petia Abdur – Razzaaq is digital marketing strategist and principal of The Stylista Group. Ms. Abdur – Razzaaq began her career at www.boston.com where she developed effective online marketing campaigns for major clients such as Dunkin Donuts and Fleet Bank. As a former member of email marketing industry leader Constant Contact’s Authorized Local Expert team, she delivered best practice presentations on digital marketing in the NY Metro area for a number of years. Today she holds a similar role as a Trainer for the Grow with Google Program. The Stylista Group is a digital marketing agency based in New York City ‘NYC’ specializing in online strategic campaigns for lifestyle and luxury brands. Growing consumer-to-consumer ‘C2C’ trends are central to the buyer journey for lifestyle brands. We work in collaboration with you and your team to achieve measurable results for your campaigns to increase customer reach, build advocacy, and generate sales. Our core services are targeted email campaigns (including automation), social media (strategy, implementation, community management and ad), and micro-influencer collaborations. Read More: Five Key Factors That Makes WordPress The Best Option To Consider For Website Building
Five Key Factors That Makes WordPress The Best Option To Consider For Website Building
WordPress is among the most popular platforms for building a website. There might be many options in the market, but nothing comes close to the brilliant features WordPress offers. We will be discussing the key factors that scream WordPress is the most among the current choices. Important Note: WordPress.org is our topic at hand and not WordPress.com. Both might look and feel the same, but they’re entirely different in terms of usage and management. 1. WordPress service is free of charge The software itself is free of charge, forever. You don’t need to spend a single penny to use the services of WordPress, but before you can gain access to it and enjoy all of its features, you must first acquire a web hosting service and a domain name. Once you have these two prerequisites at hand, you may now have the freedom to install WordPress. 2. WordPress offers free themes, plugins, and customized designs WordPress has done an excellent job of introducing website building to ordinary citizens and those who don’t have that much knowledge in programming or web development. A large chunk of WordPress’ user base is composed of business owners and ordinary folks. It has been made possible with their pre-built themes and plugins that can be easily accessed by any who has the software. 3. WordPress incorporates SEO in their system Google and other standard search engines favor WordPress because of its easy presentation of data. That alone is very important for SEO because it thrives as a strategy for pushing webpages to the top ranks of search engines. WordPress is already capable of doing SEO stuff; you can boost it a lot higher by using some of their plugins dedicated to such endeavors. 4. WordPress is well-protected Because of how many people are relying on WordPress, the company itself has done measures to implement more durable layers of security to fend off attackers. Even so, these instances might still occur, that’s why, as a user, you must take extra steps to ensure that you are immune to different types of attacks. 5. WordPress has diverse media management tools WordPress has come a long way, from being just a blogging platform, the business has boomed into something much bigger. That said, they are now capable of displaying many media types that are proven to be a lot useful to many users, especially business owners. WordPress is more than just a platform, but it is a tool that enables a lot of websites to go live without any interruptions, and the best thing about it is it’s all free. If you want to get involved in this revolution, then we at Webster Solutions might be of great help. We provide a lot of services, and we promise that you won’t worry much about dealing with the whole website building process. You may choose from our wide array of digital services, including website hosting, design, and implementing SEO techniques to rank your website into different search engines. Decide what you need, contact us, and let’s talk it over. About Webster Solutions Vishal Dudhal, founder, Webster Solution, specializes in building unique, personalized, and easy to manage websites and applications. Having been in the web industry for over nine years, we have over 200 satisfied and recurring clients, across the world! We focus on quality, innovation, & speed. We utilize technology to bring results to grow our clients businesses. Throughout the years Webster Solutions has been able to create stunning Website designs and Mobile/Web applications in multiple verticals while allowing our clients to obtain an overall better web presence. Based in India, Webster Solution provides services such as Read More: How To Create An Effective Email Marketing Campaign?
How to Implement an Effective Cause Related Marketing Campaign?
Cause-related marketing is an effective way for companies to support worthwhile charitable events, elevate the profile of their brands, and position the organization as a good corporate citizen. It is not a new concept and it has been around for decades. Allen Marketing Communications, an NYC boutique travel and lifestyle PR agency, advises our clients that consumers today are demanding more from companies and they are looking at an organization’s track record for philanthropy. Consumer products such as personal care, pampers, cereals, and liquor companies often clearly state in all Omnichannel communication, as well as on product labels that a percentage of sales will be donated to support a particular cause when consumers shop during a specific time period. Other successful cause-related marketing campaign enlists support from major retailers and convenience stores to inspire consumers to donate $1 or more at the point of sale check out to support breast cancer, hunger relief, heart disease, and other noteworthy causes. Here are tips for implementing an effective cause-related marketing campaign. Inspiring and Simple Messaging. The name of your marketing campaign matters a lot. Every successful marketing campaign has a compelling slogan or title in it. For example, a breast cancer awareness campaign has used #ITouchMyselfProject to educate consumers about the importance of early detection of breast cancer through self-examination. Media Relations is an effective tool to educate consumers about an organization’s philanthropic efforts. Our savvy team of travel and lifestyle public relations professionals has found that limited-time offers — a percentage of sales are donated to support worthwhile charitable causes – are effective for inspiring consumers to support particular causes. Media relations is an effective tool to secure credible third-party stories in magazines, newspapers, television, radio, and online focusing on the limited time offers to stimulate sales while raising funds for charity. Strong Videos. There are a lot of studies that have proved that people tend to read only 20 percent of web page content and are more attracted towards a short video or an image, it is an entirely rational appeal. Videos are key for social media outreach to connect with your existing and potential customers. Event Sponsorships are another way for companies to elevate their profile as good corporate citizens. Liquor companies often invest heavily in event sponsorships to secure tremendous consumer visibility — event signage, sales promotional items, media relations, banner ads, and social media outreach. Concerts, sporting events, as well as charity fundraisers are popular event sponsorships. Omni Channel Communication. It is important for the cause-related marketing campaign to have a unified, seamless message across all forms of communication – media relations, advertising (traditional and digital), social media, email marketing, direct mail, and YouTube videos, According to Marketing Drive, “Gen Z shares a preference with older generations for Omnichannel marketing, with 87 percent of Baby Boomers, 85 percent of millennials, 83 percent of Generation X and 82 percent of the silent generation saying they prefer a blend of digital and physical channels. Omnichannel touchpoints include email, phone, web, in-person engagements, video, social media, and printed mail.” Cause-related marketing as a whole is something all companies should aspire to as part of their business model. It is really important for companies to find a cause they truly care about to have a successful cause-related marketing program. About Allen Marketing Communications, Inc. By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc. has more than 25 years in consumer marketing public relations agency. Her boutique consumer marketing PR agency specializes in travel, hospitality, food and beverages, wine and spirits, spas and wellness, non-profits, and lifestyle brands PR based in New York City. Allen Marketing Communications, Inc. crafts integrated public relations programs using several disciplines — brand building, destination marketing, media relations, social media, cause-related marketing, consumer promotions, special events (press conferences, consumer events, cocktail receptions), media tours — to generate brand and consumer awareness for clients.
Boutique NYC PR Agency Spotlights 2022 Travel Trends
2022 heralds a new beginning for the travel industry on the road to recovery. The Covid-19 vaccines and booster shots have injected a desperately needed lifeline for the travel industry. According to a new report the World Travel & Tourism Council (WTTC) shared with Travel + Leisure, “domestic travel growth has “significantly” outpaced global tourism as a whole and is expected to rise even more in 2022…. Research also shows that while the global travel [and] tourism sector is slowly beginning to recover, the U.S. is recovering faster than many other regions.” To help travel marketers navigate the ever-changing travel landscape due to the Covid-19 virus, Allen Marketing Communications, Inc., an NYC boutique travel and lifestyle public relations agency, spotlights key travel trends for 2002. GOAT (Greatest of All-Time) Vacations GOAT (The Greatest of All-Time), once referred to athletes or actors or actresses, has now been embraced by the travel industry to refer to the once in a lifetime vacations. After spending almost two years cooped up due to international travel experiences, avid travelers are fulfilling the once-in-a-lifetime vacations. Expedia research reveals, “American travelers are going after their GOAT by stepping outside their comfort zone (22 percent) and immersing themselves in a destination, culture, and experiences completely different to their own (19 percent).” Expedia’s research, which polled 12,000 travelers across 12 countries, “uncovered that U.S. travelers are embracing the GOAT mindset by seeking out excitement/exhilaration (41 percent) and the feeling that they have made the most out of their trip (40 percent). The study also found that travelers are more willing than ever before to splurge on their future travels (40 percent).” Family Reunions The Covid-19 vaccines have made it safe for multiple generations to gather together safely, in person, instead of having virtual gatherings. During the Covid-19 pandemic, there has been a trend for those who can afford to buy out hotels, villas, condos, and private yachts to reduce their contact with individuals who are not in their inner circle and to minimize the spread of the novel coronavirus. This trend will continue in 2022 as families gather once again for multigenerational vacations. Grandparents will continue to embrace Skip Trips – grandparents travel with their grandchildren often leaving parents home alone. “Grandparents, parents, and children are booking vacations together, whether they’re road-tripping to national parks or heading abroad for a milestone celebration,” according to Barrons. Rules are always changing as it pertains to in-person and remote learning. Parents, who opt for remote learning for their children, are embracing a new trend – Flexication – families travel off-peak sometimes during the school year, stay longer in a destination, parents work remotely and children learn through remote courses. Personalized Travel Experiences As we enter the third year of the Covid-19 pandemic, avid travelers will be looking for more personalized travel experiences with ample room for social distancing on vacation. Some tour companies are capitalizing on off-the-beaten-path experiences to help travelers escape for a vacation. Other companies are offering private cooking classes to help food lovers immerse themselves in the local culture. Train travel will be very appealing for those with the time to explore a location at a leisurely pace. Thanks to technology, savvy travelers can mix business with pleasure and stay longer at a destination while working remotely. And, speaking of technology, hotels are always exploring innovative ways for contactless check-in such as using your smartphone to unlock your room key or using a QR code to check into the hotel. Wellness Vacations The Covid-19 pandemic has sparked new ways of embracing wellness experiences, making self-care all the buzz during the pandemic. Despite the shutdown for many spas, the wellness industry has adapted to enhance the new wellness offerings – yoga, meditation, mindfulness – for travelers. According to the Global Wellness Institute, “the study projects a 21 percent annual growth rate for wellness tourism through 2025. Thermal and mineral spas show a worldwide increase of 18 percent expected through 2025. Mental wellness will continue to be an important sector in the wellness industry during the third year of the pandemic, as individuals have explored ways to cope. The Global Wellness Institute reports a “strong seven percent growth from 2019-2020 (from a $122 billion to a $131 billion market), as consumers desperately sought solutions to help them cope with pandemic stresses. The largest segment, “senses, spaces, and sleep,” grew 12.4 percent, while the smallest segment, meditation, and mindfulness, grew the fastest (25 percent). The forecast: strong 10 percent growth annually through 2025, to reach $210 billion.” Travel Insurance This pandemic has taught savvy travelers that travel insurance is very important especially as the Covid-19 virus and its variants – Delta and Omicron – put a wrinkle in our best plaid plans for a desperately needed vacation. Consumer Advocate.org has a guide to help consumers navigate the different travel insurance options. Travel insurance will be an integral part of the vacation experience since there are many ever-changing variables as it pertains to domestic and international travel. Our travel and lifestyle public relations professionals are here to help. Give us a call. About Allen Marketing Communications, Inc. By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc. has more than 25 years in consumer marketing public relations agency. Her boutique consumer marketing PR agency specializes in travel, hospitality, food and beverages, wine and spirits, spas and wellness, non-profits, and lifestyle brands PR based in New York City. Allen Marketing Communications, Inc. crafts integrated public relations programs using several disciplines — brand building, destination marketing, media relations, social media, cause-related marketing, consumer promotions, special events (press conferences, consumer events, cocktail receptions), media tours — to generate brand and consumer awareness for clients.