OKIE To Launch 32-inch Sports Series Smart TVs in South India as Demand Surges Amidst Upcoming 2023 Sports Season
[South India, 4th September 2023]: OKIE, India’s leading home entertainment brand, is gearing up to launch its flagship 32-inch Sports Series Smart TVs in South India. Timed perfectly with the upcoming sports season, featuring events such as the much anticipated ICC World Cup 2023 and the Asia Cup 2023, this launch is a significant step forward for OKIE. With a strong foothold in states like Telangana, Kerala, Karnataka, Andhra Pradesh, and Tamil Nadu, OKIE is now setting its sights on reaching even more homes in Tier 2 and Tier 3 cities. This expansion is fueled by the increasing demand for high-quality electronics at affordable prices, underscoring OKIE’s dedication to bringing advanced technology to every part of the country. With a deep understanding that India is a country passionate about sports, OKIE has designed these TVs to provide an exceptional viewing experience for sports enthusiasts and entertainment lovers alike. The OKIE Sports Series Smart TVs, starting at just Rs. 8,990/- for the 32-inch model, Rs. 17,999/- for the 40-inch model, and Rs. 19,999/- for the 43-inch model, offer a range of advanced features such as full HD display, 4K Ultra HD resolution, in-built voice control, and 10+10 watt powerful sound output. With immersive soundbars, surround sound, and multiple connectivity options, these TVs bring every moment of the game to life. The TVs also boast a brightness level of 280 NITS, ensuring clear picture quality even in bright daylight conditions. Jitin Masand, Founder and Managing Director of OKIE, said, “In recent years, largely thanks to the stellar performance of our sportspersons from across India, including the south, in the international arena, there has been an increased interest in watching a variety of sports at home. With homegrown league tournaments for different sports such as Kabaddi, Football, IPL and other international sporting events for both men and women, non-cricketing events have also witnessed a surge in viewership. We have seen dramatic growth in demand for quality entertainment systems, especially from Tier 2 and 3 cities that are traditionally price-sensitive markets. This is why we have launched the OKIE Sports Series Smart TVs in South India with some of the best features that Smart TVs have to offer, at truly affordable prices.” OKIE’s innovative line of Sport Series Smart TVs, priced under INR 9k, is geared to meet the growing demand for sports content, especially with the upcoming ICC World Cup in India. Positioned strategically, OKIE aims to tap into the thriving sports entertainment market, offering households an accessible way to enjoy live sports. By providing top-quality products at an affordable price, OKIE is poised to revolutionize the realm of sports entertainment, making it more accessible to all. The burgeoning smart TV market, estimated at nearly INR 80,000 crores, is forecasted to witness a robust growth rate of around 16.7% over the next five years, signifying a thriving landscape. Despite challenges posed by the COVID-19 pandemic, OKIE has emerged triumphant, selling close to 1 lakh TV units across seven states during the 2022-2023 fiscal year. This resounding success attests to the swift adoption of smart TVs and the escalating demand for advanced features among discerning consumers. The introduction of OKIE’s Sports Series Smart TVs marks a pivotal moment in the home entertainment sector, promising an immersive, cost-effective, and unparalleled viewing adventure for patrons across India. With a wide network of distributors across the Southern region, OKIE has been able to expand its reach and cater to the growing demand for its products from 1 state to 8 states, from 300 retailers to 2500 retailers, from 8 locations to 45 locations. As the demand for smart TVs continues to grow in the South India market, OKIE is poised to capitalise on this trend by providing innovative and high-quality products at fair prices. The brand’s commitment to customer satisfaction and product innovation is what makes it a trusted name in the smart TV segment. About OKIE Headquartered in Mumbai, Maharashtra, Okie is a leading home entertainment brand in India. Founded in 2011 by Jitin Masand, who also serves as the Managing Director, the company is committed to providing innovative and high-quality entertainment products with a strong focus on tier 2 and tier 3 markets. With a wide network of 7500+ retailers and 100+ distributors. Okie is present in the Western and Southern regions of India, with a reach in over 8 states, majorly in Gujarat, Tamil Nadu, Karnataka, Andhra Pradesh, Telangana & Kerala. Okie is planning to sell over 10,00,00 LED TVs in the current year. Looking ahead, OKIE is set to introduce the transformative “Okie Experience Zone,” an immersive platform that elevates the customer buying journey by offering a comprehensive range of brand products. With a steadfast commitment to being the preferred destination for cutting-edge entertainment solutions, OKIE is poised to shape the future of home entertainment. For more details, please visit https://www.okietv.in/.
OKIE Sustains Impressive Surge in Indian Consumer Electronics Market, Aims for 100 Crore Sales and 100,000 Unit Sales Target
Mumbai, 24th August 2023: OKIE, India’s leading homegrown home entertainment brand, has reaffirmed its position as a prominent player in the ever-evolving consumer electronics landscape. With a strong offline presence of 2500 retailers across 45 locations in 8 states, Its flagship Smart LED TVs sold almost 30000 units across seven states by the end of the fiscal year 2022-2023, with over 25,000 units sold during the pandemic itself. And in the last three years, the brand has expanded extensively and now aims for INR 100 crore in sales with a target of selling 100,000 units in CY 2023. In India, most consumers still prioritise affordability in their electronics purchases. Despite this high price sensitivity, the consumer electronics market is on track to reach INR 12,898.89 Bn by 2027. From the very beginning, OKIE has embraced and understood this reality and leveraged it to its advantage by focusing on competitively priced, top-quality products. This commitment is evident in its flagship Smart LED TVs, available in sizes from 24″ to 86″. These cutting-edge TVs feature Google TV, WebOS Powered by LG, and Cloud OS, catering to a wide range of preferences. There is also OKIE’s upcoming Sports Series Smart TVs, with prices starting at just Rs. 9,990/- for the 32-inch model, Rs. 17,999/- for the 40-inch model, and Rs. 19,999/- for the 43-inch model, offering advanced features such as full HD display, 4K Ultra HD resolution, in-built voice control, and a powerful 10+10 watt sound output. With a diverse range of such Smart TVs and other home entertainment electronic products, OKIE has firmly established itself in the Western and Southern regions of India, majorly in pivotal states such as Gujarat, Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Kerala and Planning to enter in North India States Like Punjab, Haryana, J&K. “OKIE’s growth thrives on unwavering dedication to innovation and quality, essential to our mission of offering exceptional value. Despite challenges, we deliver innovative, high-quality products at fair prices. Our versatile marketing approach merges traditional and digital channels with state-of-the-art tech, enabling us to expand beyond urban areas into tier 2 and 3 markets aggressively. We believe in making the latest tech accessible across diverse geographies, even in smaller cities, swiftlyand affordably. Our distinct products and services set us apart,” said Jitin Masand, Founder and Managing Director of OKIE. “We have an upcoming line of investment in expansion, a significant portion of which will be used to expand our capacity from the current 5000 TVs per month to 15,000 TVs. We will also extend our reach by establishing a presence in 10,000 stores across 100 locations by year-end,” added Masand. About OKIE Headquartered in Mumbai, Maharashtra, Okie is a leading home entertainment brand in India. Founded in 2011 by Jitin Masand, who also serves as the Managing Director, the company is committed to providing innovative and high-quality entertainment products with a strong focus on tier 2 and tier 3 markets. With a wide network of 7500+ retailers and 100+ distributors. Okie is present in the Western and Southern regions of India, with a reach in over 8 states, majorly in Gujarat, Tamil Nadu, Karnataka, Andhra Pradesh, Telangana & Kerala. Okie is planning to sell over 10,00,00 LED TVs in the current year. Looking ahead, OKIE is set to introduce the transformative “Okie Experience Zone,” an immersive platform that elevates the customer buying journey by offering a comprehensive range of brand products. With a steadfast commitment to being the preferred destination for cutting-edge entertainment solutions, OKIE is poised to shape the future of home entertainment. For more details, please visit https://www.okietv.in/.