How to Enhance Digital Marketing Results?
Over the past ten years, internet usage has grown exponentially on computers and mobile devices. In recent months, users have increasingly turned to their electronic gadgets as a window into the outside world, giving businesses a rare chance. Unfortunately, hardly many businesses actively engage in online advertising. Those who succeed frequently fall well short of the potential audience their internet presence can attract. By 2021, businesses should allocate 50% of their marketing expenditure to digital marketing tactics. It is crucial to stay current with industry changes and incorporate digital marketing into your marketing tactics, but this does not guarantee success. Only 58% of marketers believe their digital marketing techniques frequently succeed. I’m sure you must be spending a lot of time and money on your digital marketing campaigns. Do you believe you are not getting the required outcomes from your digital marketing strategies? Then adhere to our 8-step plan to effectively increase your digital marketing. In this post, we outline our tried-and-true methods for maximizing the results of your efforts in digital marketing. So how can a company boost its chances in digital marketing? 1) Update your marketing plan to reflect your objectives It is accurate to say that one of the critical advantages of moving to digital marketing is that it is more straightforward than traditional marketing. That does not suggest, however, that you can implement a plan and then completely ignore it. Digital marketing, like traditional marketing, necessitates the establishment of precise goals and deadlines for achieving goals. Recalibrate your digital marketing objectives and methods based on understanding your target market. Since the digital world moves quickly and market trends regularly shift, doing this is crucial. As a result, you must be aware of what is current and how your audience will react to a given tactic. 2) Establish or hire a digital marketing team. It might be very alluring to want to handle everything on your own, particularly if you own a small business. The sensation of freedom or the desire to save money could be the driving force. However, it is ideal for working with a qualified outside firm that can handle all of your digital marketing management. The experts you need to hire for your digital marketing team are listed below. Every brand has a narrative that helps it connect with its audience, so you need to work with a storyteller who can develop original tales that capture your brand’s spirit and reach your target market. To gain insights into your performance, a data manager will evaluate the data from your numerous digital platforms, including your social media accounts, websites, and other outlets. Ensure the selected staff is familiar with the brand’s standards and shares its values. 3. Focus on SML SML stands for social media, mobile, and local in this context since these three concepts serve as the frameworks within which your digital marketing strategies must fit. You get the best outcomes from them. This is why: 4) Develop multichannel campaigns For digital marketing outcomes, many organizations concentrate on just one channel. Studies reveal that consumers check at least six mediums before trusting a brand or company and using their services. Therefore, this approach lowers their levels of engagement and conversions. Using multichannel campaigns, you may increase engagement and conversion rates through your digital marketing channels. To broaden your reach, you also need to diversify inside the media. Illustration: Target several social media sites, such as Facebook, Instagram, and Twitter, while developing a campaign for your social media. Instead of concentrating just on the one with the largest audience. 5) Create an outstanding content generation approach Content is the heart of the digital age, which is true across all your digital marketing channels. As a result, you must provide unique content that is original, interesting, and pertinent to your audience. The difficulty is that you have to keep doing it for each campaign. You should therefore have a content development approach that is consistent. Here are five guidelines you may use to produce fantastic content: 6) Improve the material Businesses frequently produce material, publish it, and then ignore it. And as a result of this error, leads and conversions are lost. Continue optimizing your material by including pertinent links, top-notch photos, engaging videos, and other value-adding components. Create a system to review and improve the already available content periodically. Replace any broken or outdated links with appropriate ones. 7) Use automated processes When you start, all of this may seem like a colossal task; if you don’t work wisely, it will be. Utilizing automation to eliminate time- and resource-consuming repetitive chores is part of intelligent working. Use free automation tools to minimize workload and streamline a process. You’ll be able to focus on tasks that need more attention while saving time. 8) The secret is constant progress Digital marketing strategy implementation is a continual process that requires development, control, and measurement. Measure your results and contrast them with the objectives you established before beginning. Analyze the data to find the problem. Then, to improve performance, apply those lessons to your subsequent approach. A conclusion Instead of a conclusion, we’d like to point out that internet marketing is getting more and more cutthroat. You must stay one step ahead of the game and make the most effective use of your resources if you want to survive. The best part is that as long as you keep working toward your objectives, there is always room for improvement. I hope you relished these suggestions!
What are the Stages in the Life Cycle of Digital Marketing?
Are there any plants in your house? If yes, what steps did you take to start taking care of the plant when you acquired it from the store? Have you planted it in the fresh ground? Could you place it in a new pot? Did you then quickly water the plant after potting it to promote solid and deep roots that will attach to the plant? The next issue is how to maintain the plant’s life. You do not just water it once and cross your fingers that it doesn’t wither away. We all know that for a house plant to thrive, you must continue to water it every few days. The same is true of your digital marketing initiatives. Digital marketing efforts need to be handled with the highest care, including regular watering, pruning, and ensuring they receive enough attention to grow. As a result, we wanted to demonstrate the full scope of what a successful campaign requires by taking you through its life cycle. What is Digital marketing? Digital marketing is the process of utilizing data to use technology to target a targeted audience. These marketing initiatives are designed to be objective-based and need to accomplish a specific corporate purpose. Every campaign passes through five stages of life, according to the idea behind the term “Digital Marketing Life Cycles.” Your marketing objectives will be achieved when these five stages are correctly carried out. Research indicates that in 2020, over 356 billion dollars were spent on digital advertising, which is anticipated amount will increase in the years to come. These numbers demonstrate how crucial digital advertising is to established and small businesses. It is more important than ever for businesses to have a sound strategy behind their digital marketing initiatives to make sure they make the best use of their resources, given the rising sums of money spent on these projects. Spending millions on a campaign intended for the wrong audience almost guarantees failure. One technique for developing a strategy that considers your company’s objectives on a comprehensive level is the 5 Stages of the Digital Marketing Life Cycle. The Impact of Digital Marketing Targeting a specific audience with technologically-based initiatives is known as digital marketing. The value of digital marketing is growing along with our usage of technology. Selling the best product online is no longer a surefire way to achieve success or even get noticed by your target market. Today, a company’s success depends on its capacity to reach its target market through a range of digital channels, including search results, social media, and email, to name a few. I am ready to try out digital marketing. Next, what? You must first realize that internet marketing is a highly effective approach to familiarise yourself with the outside world. Through Pay-Per-Click, Email, Social Media, Content Marketing, SEO, and Mobile Marketing, it serves as your introduction to the online audience. Businesses require an internet presence to be found by customers and to distinguish themselves from their rivals. Therefore, if you have decided to try learning digital marketing, you need to identify the ideal group of people that can aid in the expansion of your company. Learn about the “5 Stages of Digital Marketing” first. Digital Marketing Life Cycle: 5 Stages An excellent digital marketing strategy involves several moving parts contributing to your company’s growth. Although there are more moving parts than we have time to cover in this article, we’ll concentrate on five key stages of digital marketing to help you comprehend the entire life cycle of a marketing campaign. Defining your goals is the first and most crucial step. You must be open and honest about your goals for your company. Please write down your requirements and expectations, then go online to see what digital marketing offers under each of its wings and how well it is doing. As you lay out all this information for reflection, think about what marketing campaign would be most effective for your company. Make sure your campaign adds value to those who stumble upon it because you don’t want to waste money on something the audience would scroll past thinking was just another pointless post or advertisement. Once everything is set up, dive further into marketing and promotion and work through the challenges of developing and executing a successful campaign. The following questions must be addressed before putting your plan into action: Who is your target market? Which demographic should you pay attention to? What manner of product promotion is required? How innovative is your business or product concept? What issue is your service or business addressing? What do you want to emphasize? Which platform do you choose for your business? What content approach do you employ? How can you assess whether your marketing effort was successful? The first stage is a maze, but the way forward will be clear and straightforward after you get through it. Therefore, you must now devise a plan to advance your campaign. We advise using the knowledge you gained in stage one as a jumping-off point so you can quickly move into stage two and concentrate on your target audience, positioning, and content strategy. Your primary focus should be on consumer contact. How you create exciting content and draw visitors to your page is crucial. Developing a relationship with your clients is essential for your business to prosper. For upcoming campaigns, configure analytics and conversion tracking so that you may gather as much information as you can. If you understand what motivates your target audience to interact with you, your business will gain in the long term. What are you waiting for? The time is now to turn the audience you engaged with in your successful campaign into paying clients. You see, you have to seize the moment while it’s favourable! Because you have been keeping them interested for a while. Depending on what you want to achieve, you might have already set specific objectives for the Conversion stage, such as more customers, more money,
Infinant Health and Connected World Without Disease Accelerator (CWWDA) Announce Global Strategic Partnership Combining Infinant Health’s Groundbreaking Science and Products with CWWDA Global Reach to Bring Lifesaving Solutions to Infant Health
Partnership Includes Three Strategic Pillars that Target Inflammatory and Autoimmune Diseases with Traces to Infancy NORWALK, Conn., Nov. 9, 2022 /PRNewswire/ — Infinant Health and the Connected World Without Disease Accelerator (CWWDA) announce today that they are partnering to create and enact a novel model of human health rooted in prevention at birth with the potential for impacts over a lifetime. Together, this partnership will demonstrate the transformative power of promoting health beginning at birth and is radically different from the prevailing model of “disease care” that dominates much of the world’s healthcare systems today. This powerful partnership will undertake a global effort that will initially focus on promoting a healthy start at birth to reduce substantially, if not eliminate, a host of inflammatory and autoimmune diseases with either onset in or origins traceable to infancy. Over the past half-century, societal modernization has been accompanied not only by a parallel rise in lifespan but also a life beset by chronic and, in most cases, inflammatory disease, including during childhood. The alliance between Infinant Health and the CWWDA will produce an accelerated vision of a world without chronic disease. Today, rates of autoimmune and chronic inflammatory diseases are steadily rising worldwide, including obesity, type 1 and 2 diabetes, food allergy, allergic skin disease – eczema, asthma, inflammatory bowel disease, and neurologic impairment. This trend leads us to a world where we all live potentially longer but unhealthier lives. Science has demonstrated that immune system priming is a crucial determinant in establishing a healthy life-course trajectory, beginning at birth, and foundationally established during early childhood to create the health path for each human being. According to Kaile Zagger, CEO of Infinant Health, the alliance’s goal is to “set children on a strong course by building immune systems primed for lifelong health, and CWWDA is the optimal partner to accelerate this path forward.” Ben Wiegand, CEO of CWWDA, continued “this partnership will combine the unique live bacterial, groundbreaking products of Infinant Health for the newborn and infant with the global vision and model the CWWDA alliance champions, to promote systems of ‘health care,’ not ’disease care.’ “ The strategic partnership between Infinant Health and CWWDA will have three dedicated pillars. First, through targeted clinical trials globally, the partnership will further demonstrate the transformativebenefits of Infinant Health’s live bacterial product for immune programming, B. infantis EVC001. Aided byleading technologies in metagenomics and bioinformatics, these studies will demonstrate the power toreshape the newborn gut microbiome with consequent effects on gut inflammation, immune systempriming, and improved overall health complemented by disease avoidance. Second, through prospectively defined health economic studies, the pair will partner with nationalhealthcare systems worldwide to document significant short and long-term clinical efficacy and economicbenefits through disease avoidance. There is compelling evidence that has demonstrated the considerable health-economic cost savings of preventing disease or getting children out of the NICU faster. The entities will work together to show this globally to benefit national healthcare systems and providers. Third, the organizations will combine efforts to launch a campaign to raise awareness and develop a call to action around infant and early childhood health and the criticality of preventative care. Through unitedefforts, Infinant Health and CWWDA will work with key regulatory bodies, policymakers, and healthcarestakeholders to innovate new standards of care around the world for the treatment of newborn infants and children to produce a healthier next generation. “The partnership between Infinant Health and CWWDA is uniquely positioned to both prove the conceptand then move to scale with global partners the vision to achieve measurable disease prevention while securing a healthy start at birth for children everywhere as a right and privilege,” said Karl Sylvester, Global Medical Advisor to Infinant Health. “Working together to achieve a healthier humanity globally is the uniting vision catalyzing this partnership.” Eric Luellen, Chief Technology & Innovation Officer of Infinant Health, emphasized “the 54 countries in theCommonwealth report a disease burden of approximately 400 million cases of non-communicable diseases (NCD) and chronic inflammation is the root of most of them. With the partnership between Infinant Health and the CWWDA, we have the historic opportunity to prevent most of them within a generation, transforming the future of human health, saving hundreds of millions of lives and billions of dollars.” ABOUT CWWDA The Connected World Without Disease Accelerator’s focus is to catalyze and accelerate a transformation of the dominant paradigm in health care from a “diagnose and treat” to one of “predict and pre-empt”, leading to individuals living longer, healthier lives. The CWWDA’s efforts will be focused across development of additional clinical validation of earlier therapeutic interventions, promoting the development of a learning health care system to enable the piloting of new technical and business model innovations, and attracting investment of capital, both financial and leading scientific, clinical, regulatory, and commercial talent into this field to help create this new health care system paradigm. These efforts will focus on both the developed and developing worlds. ABOUT INFINANT HEALTH Infinant Health (“Infinant”), previously known as Evolve Biosystems, is a privately held biotechnology company committed to changing the trajectory of human health, one baby at a time. Infinant Health is working towards building a product portfolio of foods for special dietary use, drug candidates, and digital health medical devices that aim to optimize infant immunity, metabolism, and cognition. Additional products in the innovation pipeline include digital applications and companion diagnostics to deliver a personalized experience, enable a precision medicine approach, and help demonstrate the safety and efficacy of Infinant Health’s products. Learn more about Infinant at www.infinanthealth.com.
Team Genius Partners with Gateway+ to Turn Educator’s Ambitious Vision into Reality
Gateway+, an education technology start-up, announced its strategic partnership with Team Genius today, an online digital transformation company. The partnership will allow the start-ups to harness the power of technology to deliver expert university and test preparation content in a way that has never been seen before. With support and guidance from Team Genius, Gateway+ is built as a robust educational platform that integrates the most up-to-date admissions and tests preparation content with features to maximize engagement from learners. The platform boasts hundreds of video lessons with over 2,200 minutes of learning, with tailored content to five major higher education destinations: the UK, USA, Australia, Canada and Singapore. Apart from video lessons, the platform also features community spaces where learners can interact, and checkpoints and assessments strategically placed so students can track their progress. According to the founder of Gateway+, Clarice Chan, “Gateway+ was founded with a vision to level the playing field regarding students’ journeys to higher education. We aim to empower students across the globe to overcome the asymmetry in access to information. From choosing the best universities for their academic goals to providing comprehensive test preparation support, students will be empowered to tackle every part of the university admissions process.” By partnering, Team Genius and Gateway+ can offer scalable solutions for delivering quality educational content to learners worldwide. “This strategic partnership is a step towards creating an efficient, engaging, learning experience for Gateway+ customers. Team Genius is excited to be on this journey with Gateway+ as our shared values and mission create powerful synergy,” said Yasaf Burshan, the owner and CEO of Team Genius. “This collaboration provides Gateway+ with the competitive edge they need to be the leaders in their niche,” Yasaf added. About Gateway+ Gateway+ is a content streaming platform for all your higher education needs. Its extensive content and proven pedagogy help students make informed decisions as they prepare for higher education. The platform is friendly on all devices and provides quality content that students can access anytime, anywhere. About Team Genius Team Genius, founded by Yasaf Burshan, is a leading digital technologies partner for creators in the new world committed to utilizing the power of technology to transform businesses. The next-generation solutions by Team Genius have helped companies across industries to scale their business and deliver a seamless experience to their customers. It is a certified Thinkific expert, certified Zapier expert and technology partner with other major brands such as Microsoft and Monday.com. The company’s mission is to empower the creators. Team Genius is recognized as the one-stop shop for digital services, providing exceptional work. Media Contact – Gateway+: marcom@gateway-plus.com Media Contact – Team Genius: hq@team-genius.com
How to Create an Effective Email Marketing Campaign?
AI, hyper-personalization, and automation The digital age of customer communications has evolved rapidly and grew at an exponential rate during the pandemic. With in-person experience limited, restaurants had to improve their digital communications to encourage at-home dining experiences and fashion retailers sought to engage their customers through a consistent, personalized buying journey. But with more emails as a means of digital communications, did consumers feel inundated with sales messages from brands? According to Mailchimp statistics, almost all industries gained increased email engagement in 2020. Hubspot reported that 78 percent of marketers saw an increase in email engagement in the last 12 months. However, when analyzing businesses on an individual basis, many are not achieving the same level of success as their competitors. So what are the contributing factors for businesses who are seeing quality engagement from email marketing and generating leads to meet KPIs? Well, first let’s review – how effective is an email marketing campaign? Delivering an effective email marketing campaign is no easy job in a highly competitive space. However, the continual development of predictive analytics through artificial intelligence and email marketing software capabilities has resulted in emails keeping the momentum as the most effective form of marketing. Litmus revealed that ‘’4 out of 5 marketers said they’d rather give up social media than email marketing’’ and 78 percent of marketers stated that email is important to their business’s continued success. Apart from creating a compelling brand story coupled with highly engaging quality content, what should your business consider to ramp up the effectiveness of email engagement? AI’s revolutionary customer experience in email marketing Sell with Insight The fundamentals of AI are machine learning, the art of collecting and processing information (input) to improve a current activity to achieve a better outcome (output). Email marketing software such as Hubspot, Mailchimp, and Salesforce Pardotcombined with relationship management tools are at the forefront of data analysis. AI-powered analytics allows your business to generate data-driven insights. This insight enables your company to create an enhanced customer journey by anticipating consumer interests and habits in order to deliver hyper-personalized content at the right time. And 71 percent of marketing professionals surveyed have agreed that AI can be useful for optimizing email engagement through personalization. If you could understand what your customer wants, how they want it and when – selling products and services relevant to them has never been so easy. Retain through Automation Why do businesses forget to take a birds-eye approach to their customer journey? A new customer joins your subscriber list and is automatically enrolled in your content calendar – so far they have received a few emails about your brand story and friendly sales messages directly addressed to their salutation. But how coherent and personable has your approach been in order to drive better conversion opportunities for your new subscriber? With the use of predictive analytics, building automation programs using email marketing automation software allows your business to deliver content that is highly relevant to the subscriber, at the right time. ‘‘Hyper personalized automated email messages produce over 70 percent higher open rates and 152 percent higher click-through rates’’ – Campaign Monitor Let’s create a scenario for actionable purposes, hypothetically, if you emailed Sarah on 24th June about the new edition of handbags and she only decided to view the email on the 14th July, are you prepared to follow up with Sarah at the right time,offering an incentive or a reminder of what’s makes this handbag edition compelling to a potential buyer? This is where automation and triggered emails come into play. If you are manually tracking each customer on the buying journey, congrats on a better customer experience but individual tracking can be time-consuming for companies looking to accelerate business growth through customer base and profitability. Why not automate Sarah’s buying journey based on their interactions? Creating a simple set of steps based on the customer’s behaviors and being prepared for actions the customer may take can ramp up your business’s engagement and conversion quickly and effectively. Campaign Monitor found, ‘’marketers who use triggered emails report conversion rates of up to 50 percent’’. To wrap up, when considering effective email marketing campaigns in 2021 for your business, AI-powered analytics, automation programs, and hyper-personalized content should be at the forefront of your priorities. Luckily for you, most software providers like Hubspot can deliver a fully combined service to enhance your digital communications – it’s also a cost-effective option to consider when your marketing budget is limited. ABOUT THE STYLISTA GROUP Petia Abdur – Razzaaq is digital marketing strategist and principal of The Stylista Group. Ms. Abdur – Razzaaq began her career at www.boston.com where she developed effective online marketing campaigns for major clients such as Dunkin Donuts and Fleet Bank. As a former member of email marketing industry leader Constant Contact’s Authorized Local Expert team, she delivered best practice presentations on digital marketing in the NY Metro area for a number of years. Today she holds a similar role as a Trainer for the Grow with Google Program. The Stylista Group is a digital marketing agency based in New York City ‘NYC’ specializing in online strategic campaigns for lifestyle and luxury brands. Growing consumer-to-consumer ‘C2C’ trends are central to the buyer journey for lifestyle brands. We work in collaboration with you and your team to achieve measurable results for your campaigns to increase customer reach, build advocacy, and generate sales. Our core services are targeted email campaigns (including automation), social media (strategy, implementation, community management and ad), and micro-influencer collaborations. Read More: Five Key Factors That Makes WordPress The Best Option To Consider For Website Building
Five Key Factors That Makes WordPress The Best Option To Consider For Website Building
WordPress is among the most popular platforms for building a website. There might be many options in the market, but nothing comes close to the brilliant features WordPress offers. We will be discussing the key factors that scream WordPress is the most among the current choices. Important Note: WordPress.org is our topic at hand and not WordPress.com. Both might look and feel the same, but they’re entirely different in terms of usage and management. 1. WordPress service is free of charge The software itself is free of charge, forever. You don’t need to spend a single penny to use the services of WordPress, but before you can gain access to it and enjoy all of its features, you must first acquire a web hosting service and a domain name. Once you have these two prerequisites at hand, you may now have the freedom to install WordPress. 2. WordPress offers free themes, plugins, and customized designs WordPress has done an excellent job of introducing website building to ordinary citizens and those who don’t have that much knowledge in programming or web development. A large chunk of WordPress’ user base is composed of business owners and ordinary folks. It has been made possible with their pre-built themes and plugins that can be easily accessed by any who has the software. 3. WordPress incorporates SEO in their system Google and other standard search engines favor WordPress because of its easy presentation of data. That alone is very important for SEO because it thrives as a strategy for pushing webpages to the top ranks of search engines. WordPress is already capable of doing SEO stuff; you can boost it a lot higher by using some of their plugins dedicated to such endeavors. 4. WordPress is well-protected Because of how many people are relying on WordPress, the company itself has done measures to implement more durable layers of security to fend off attackers. Even so, these instances might still occur, that’s why, as a user, you must take extra steps to ensure that you are immune to different types of attacks. 5. WordPress has diverse media management tools WordPress has come a long way, from being just a blogging platform, the business has boomed into something much bigger. That said, they are now capable of displaying many media types that are proven to be a lot useful to many users, especially business owners. WordPress is more than just a platform, but it is a tool that enables a lot of websites to go live without any interruptions, and the best thing about it is it’s all free. If you want to get involved in this revolution, then we at Webster Solutions might be of great help. We provide a lot of services, and we promise that you won’t worry much about dealing with the whole website building process. You may choose from our wide array of digital services, including website hosting, design, and implementing SEO techniques to rank your website into different search engines. Decide what you need, contact us, and let’s talk it over. About Webster Solutions Vishal Dudhal, founder, Webster Solution, specializes in building unique, personalized, and easy to manage websites and applications. Having been in the web industry for over nine years, we have over 200 satisfied and recurring clients, across the world! We focus on quality, innovation, & speed. We utilize technology to bring results to grow our clients businesses. Throughout the years Webster Solutions has been able to create stunning Website designs and Mobile/Web applications in multiple verticals while allowing our clients to obtain an overall better web presence. Based in India, Webster Solution provides services such as Read More: How To Create An Effective Email Marketing Campaign?
Queens Underground International Presents The Third Annual Black History Month Film Festival
QUEENS, NY – JANUARY 25, 2022 – Queens Underground International presents Third Annual International Black History Month Film Festival featuring movies, documentaries, music, poetry videos, and series episodes spanning the themes of the past, present, and future. The film festival, which will feature live performances, panels, and guest speakers, will be presented in two parts– virtual session on February 26, 2022 and in-person outdoors on April 8 and April 9,2022 at King Manor Museum, 150-03 Jamaica Ave, Queens, NY 11432. Tickets are available for purchase now at https://queensundergroundblackhistorymonthfilmfest.eventbrite.com. irtual Film Festival – February 26, 2022 from Noon to Midnight Queens Underground International is going BOLD this year for Black History Month! This year’s festival welcomes more than six returning filmmakers and the daughter of one former submitter, Ms. nZinga Austin. Nzinga is an award-winning media entrepreneur, daring her diagnosis of autism to hinder her creativity. She is the co-publisher, along with her father, of the Southeast Queens Scoop and is now branching out into the 3D art and animation field. Her latest work will be featured at the festival. Live performers include Nate Moran, a professional mime. Nate is an Army Veteran, long-time dancer, author of The Mime Speaks, and began miming more than ten years ago to inspire our youth through his after-school program. In-Person Film Festival and Awards – April 8 and April 9, 2022 In addition to the films, there will be workshops focusing on casting, filmmaking 101, and special effects make-up. There will also be an award ceremony co-presented by Senator Leroy Comrie, 14th District, on Saturday, April 9, 2022 at 9 p.m.. Guests can expect the red carpet on both film festival days along with food and other local creative vendors. Queens Underground National Poetry Month Expo – April 30 and May 1, 2022 In addition to the film festival, the Queens Underground National Poetry Month Expo will feature poetry videos, poetry showcase, slam contest, and book fair from April 30 and May 1st; 2022 outdoors at King Manor Museum. The Queens Underground National Poetry Month Expo celebrates the stories shared by diverse cultures through a submission from around the world. Upcoming Queens Underground Black and Brown Film Festival The Queens Underground International is currently accepting submissions for the Black and Brown Film festival in all categories until March 12, 2022. Several filmmakers can expect cash awards and trophies to help fund their next project. https://filmfreeway.com/QueensUndergroundBlackandBrownFilmFestival. “We offer many submission categories. Some of our partner organizations are awarding filmmakers in the names of a few legends that once lived in the neighborhood, such as W.E.B DuBois, Billie Holiday, Jackie Robinson, Lena Horne, James Brown, A Tribe Called Quest, 50 Cent, and LL Cool J,” said Executive Director Adrienne Whaley of Queens Underground Black and Brown Film Festival. Sponsors and partners include First Central Savings Bank, Jamaica BID, Cultural Collaborative Jamaica, the National Poetry Association, The Long Island African American Chamber Of Commerce, Queens Rising, It’s In Queens, Queens Chamber Of Commerce, the Greater Jamaica Merchants Association, Brooklyn Brewery, Duke Realty, and the Music Is Forever radio show on WNJR. About the Queens Underground Film Festival Queens Underground Film Festival is a subsidiary of Queens Center of The Arts, Incorporated, a 501c3 Registered Non-Profit Organization. Its mission is to promote all of the arts, especially the art of non-typical artists and minorities. It is a “networking” hub that proudly shares stories and provides a platform for all creatives. — Allen Marketing Communications, Inc. www.amcpr.net (917) 696-1220 joanna@amcpr.net
Otaheti Travel Curates Off-The-Beaten Path Trips in Jamaica
Custom Built Tours Focus On Art and Culture, Food, Corporate Retreats and Wellness Wilton, CT — Otaheti Travel curates novel off-the-beaten-path trips focusing on art and culture, food, corporate retreats, and wellness in Jamaica. Otaheti custom builds one-of-a-kind experiences, as well as provides a new twist on the all-inclusive experience to immerse travelers into the Jamaican culture, cuisine, meet local people, and experience the lesser-known, hidden tourism gems on the island. Otaheti Travel tours will launch on April 10, 2021. “Otaheti Travel is the antidote, as well as an evolution of the typical all-inclusive experience. We deliver the “all’ in the all-inclusive ‘with a personal driver during the trip, a private chef preparing their breakfast daily, and tailor-made tours to meet local Jamaicans and gain a deeper understanding of the Jamaican culture,” says Aeon Cummings, founder, Otaheti Travel. Kingston Art Trip Jamaica has a diverse and thriving art, dance, music, and theater scene. The island is known around the world as the birthplace of reggae. Otaheti Travel’s art and culture trip will allow fine art enthusiasts to mix and mingle, meet local artists, take private classes, visit local museums, and of course, buy local art from artists. The art and culture trip can be tailored to integrate private dance and music classes to learn traditional folk dance and music North Coast Food Trip Otaheti Travel’s North Coast Food tour offers a plethora of foodie experiences in Falmouth in Trelawny, Runaway Bay, Ocho Rios in St. Ann, Robins Bay in St. Mary, and Port Antonio in Portland. The food tour features interactive hands-on cooking classes, food festivals, and markets combined with endless opportunities to savor the most authentic cuisine. Otaheti Travel also sprinkles in sightseeing trips to lesser-known hidden tourism gems as well as opportunities to snorkel, swim, hike, raft, fish, climb waterfalls, spelunk, and more on the North Coast Southwest Active Wellness Trip An important aspect of traveling is overall health and wellness. Otaheti Travel provides an off-the-beaten path trip within Montego Bay, Negril, and Treasure Beach, a quaint village on the South coast in St. Elizabeth. Otaheti Travel’s active wellness trip presents a holistic approach to unwind, relax, meditate and practice self-care. This wellness trip incorporates yoga, meditation, as well as spa rituals soaking in the healing waters of the natural mineral waters. Active wellness travelers will also have endless opportunities to hike, bicycle, snorkel and swim off the beaten path on Jamaica’s Southwest coast. CorporateTeam Retreats Otaheti Travel curates four days and three nights executive off-site, as well as work-out retreats powered by Jazz Leadership Project (JLP) on Jamaica’s beautiful North Coast. The corporate retreats offer a cultural, as well as leadership engagement to encourage workplace achievement and performance. The corporate retreats provide a creative learning process that helps pinpoint limitations and maximize strengths in workstyles. This experience promotes productivity and efficiency but simultaneously creates opportunities to make shared memories to sustain these working relationships. “We won’t compromise on the quality of the trip. We want to provide trips that enrich people’s lives and create lifelong memories,” says Cummings. About Otaheti Travel Located in Connecticut, Otaheti Travel curates one-of-a-kind off-the-beaten-path, Jamaican vacations that deliver an unforgettable experience. It strives to provide its customers with individualized, custom-built trips that contrast the typical, all-inclusive vacations common to Jamaica. Otaheti Travel’s goal is to provide a truly immersive experience for travelers to uncover the food, art, culture, and natural beauty of the island. Otaheti Travel advisors custom build trips by mixing and matching elements from different tours or by developing a tailor-made, unique trip. Our themes focus on art and culture, food, and wellness to showcase lesser-known tourism gems on the island. The mission is to ultimately provide trips that enrich the lives of travelers, create lifelong memories, use the vast pool of talented underutilized human capital, and in a sustainably responsible way. For more information about Otaheti Travel, email otahetitravel@gmail.com or call (475) 257-1202 — Allen Marketing Communications, Inc. www.amcpr.net (917) 696-1220 joanna@amcpr.net
How to Implement an Effective Cause Related Marketing Campaign?
Cause-related marketing is an effective way for companies to support worthwhile charitable events, elevate the profile of their brands, and position the organization as a good corporate citizen. It is not a new concept and it has been around for decades. Allen Marketing Communications, an NYC boutique travel and lifestyle PR agency, advises our clients that consumers today are demanding more from companies and they are looking at an organization’s track record for philanthropy. Consumer products such as personal care, pampers, cereals, and liquor companies often clearly state in all Omnichannel communication, as well as on product labels that a percentage of sales will be donated to support a particular cause when consumers shop during a specific time period. Other successful cause-related marketing campaign enlists support from major retailers and convenience stores to inspire consumers to donate $1 or more at the point of sale check out to support breast cancer, hunger relief, heart disease, and other noteworthy causes. Here are tips for implementing an effective cause-related marketing campaign. Inspiring and Simple Messaging. The name of your marketing campaign matters a lot. Every successful marketing campaign has a compelling slogan or title in it. For example, a breast cancer awareness campaign has used #ITouchMyselfProject to educate consumers about the importance of early detection of breast cancer through self-examination. Media Relations is an effective tool to educate consumers about an organization’s philanthropic efforts. Our savvy team of travel and lifestyle public relations professionals has found that limited-time offers — a percentage of sales are donated to support worthwhile charitable causes – are effective for inspiring consumers to support particular causes. Media relations is an effective tool to secure credible third-party stories in magazines, newspapers, television, radio, and online focusing on the limited time offers to stimulate sales while raising funds for charity. Strong Videos. There are a lot of studies that have proved that people tend to read only 20 percent of web page content and are more attracted towards a short video or an image, it is an entirely rational appeal. Videos are key for social media outreach to connect with your existing and potential customers. Event Sponsorships are another way for companies to elevate their profile as good corporate citizens. Liquor companies often invest heavily in event sponsorships to secure tremendous consumer visibility — event signage, sales promotional items, media relations, banner ads, and social media outreach. Concerts, sporting events, as well as charity fundraisers are popular event sponsorships. Omni Channel Communication. It is important for the cause-related marketing campaign to have a unified, seamless message across all forms of communication – media relations, advertising (traditional and digital), social media, email marketing, direct mail, and YouTube videos, According to Marketing Drive, “Gen Z shares a preference with older generations for Omnichannel marketing, with 87 percent of Baby Boomers, 85 percent of millennials, 83 percent of Generation X and 82 percent of the silent generation saying they prefer a blend of digital and physical channels. Omnichannel touchpoints include email, phone, web, in-person engagements, video, social media, and printed mail.” Cause-related marketing as a whole is something all companies should aspire to as part of their business model. It is really important for companies to find a cause they truly care about to have a successful cause-related marketing program. About Allen Marketing Communications, Inc. By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc. has more than 25 years in consumer marketing public relations agency. Her boutique consumer marketing PR agency specializes in travel, hospitality, food and beverages, wine and spirits, spas and wellness, non-profits, and lifestyle brands PR based in New York City. Allen Marketing Communications, Inc. crafts integrated public relations programs using several disciplines — brand building, destination marketing, media relations, social media, cause-related marketing, consumer promotions, special events (press conferences, consumer events, cocktail receptions), media tours — to generate brand and consumer awareness for clients.
Boutique NYC PR Agency Spotlights 2022 Travel Trends
2022 heralds a new beginning for the travel industry on the road to recovery. The Covid-19 vaccines and booster shots have injected a desperately needed lifeline for the travel industry. According to a new report the World Travel & Tourism Council (WTTC) shared with Travel + Leisure, “domestic travel growth has “significantly” outpaced global tourism as a whole and is expected to rise even more in 2022…. Research also shows that while the global travel [and] tourism sector is slowly beginning to recover, the U.S. is recovering faster than many other regions.” To help travel marketers navigate the ever-changing travel landscape due to the Covid-19 virus, Allen Marketing Communications, Inc., an NYC boutique travel and lifestyle public relations agency, spotlights key travel trends for 2002. GOAT (Greatest of All-Time) Vacations GOAT (The Greatest of All-Time), once referred to athletes or actors or actresses, has now been embraced by the travel industry to refer to the once in a lifetime vacations. After spending almost two years cooped up due to international travel experiences, avid travelers are fulfilling the once-in-a-lifetime vacations. Expedia research reveals, “American travelers are going after their GOAT by stepping outside their comfort zone (22 percent) and immersing themselves in a destination, culture, and experiences completely different to their own (19 percent).” Expedia’s research, which polled 12,000 travelers across 12 countries, “uncovered that U.S. travelers are embracing the GOAT mindset by seeking out excitement/exhilaration (41 percent) and the feeling that they have made the most out of their trip (40 percent). The study also found that travelers are more willing than ever before to splurge on their future travels (40 percent).” Family Reunions The Covid-19 vaccines have made it safe for multiple generations to gather together safely, in person, instead of having virtual gatherings. During the Covid-19 pandemic, there has been a trend for those who can afford to buy out hotels, villas, condos, and private yachts to reduce their contact with individuals who are not in their inner circle and to minimize the spread of the novel coronavirus. This trend will continue in 2022 as families gather once again for multigenerational vacations. Grandparents will continue to embrace Skip Trips – grandparents travel with their grandchildren often leaving parents home alone. “Grandparents, parents, and children are booking vacations together, whether they’re road-tripping to national parks or heading abroad for a milestone celebration,” according to Barrons. Rules are always changing as it pertains to in-person and remote learning. Parents, who opt for remote learning for their children, are embracing a new trend – Flexication – families travel off-peak sometimes during the school year, stay longer in a destination, parents work remotely and children learn through remote courses. Personalized Travel Experiences As we enter the third year of the Covid-19 pandemic, avid travelers will be looking for more personalized travel experiences with ample room for social distancing on vacation. Some tour companies are capitalizing on off-the-beaten-path experiences to help travelers escape for a vacation. Other companies are offering private cooking classes to help food lovers immerse themselves in the local culture. Train travel will be very appealing for those with the time to explore a location at a leisurely pace. Thanks to technology, savvy travelers can mix business with pleasure and stay longer at a destination while working remotely. And, speaking of technology, hotels are always exploring innovative ways for contactless check-in such as using your smartphone to unlock your room key or using a QR code to check into the hotel. Wellness Vacations The Covid-19 pandemic has sparked new ways of embracing wellness experiences, making self-care all the buzz during the pandemic. Despite the shutdown for many spas, the wellness industry has adapted to enhance the new wellness offerings – yoga, meditation, mindfulness – for travelers. According to the Global Wellness Institute, “the study projects a 21 percent annual growth rate for wellness tourism through 2025. Thermal and mineral spas show a worldwide increase of 18 percent expected through 2025. Mental wellness will continue to be an important sector in the wellness industry during the third year of the pandemic, as individuals have explored ways to cope. The Global Wellness Institute reports a “strong seven percent growth from 2019-2020 (from a $122 billion to a $131 billion market), as consumers desperately sought solutions to help them cope with pandemic stresses. The largest segment, “senses, spaces, and sleep,” grew 12.4 percent, while the smallest segment, meditation, and mindfulness, grew the fastest (25 percent). The forecast: strong 10 percent growth annually through 2025, to reach $210 billion.” Travel Insurance This pandemic has taught savvy travelers that travel insurance is very important especially as the Covid-19 virus and its variants – Delta and Omicron – put a wrinkle in our best plaid plans for a desperately needed vacation. Consumer Advocate.org has a guide to help consumers navigate the different travel insurance options. Travel insurance will be an integral part of the vacation experience since there are many ever-changing variables as it pertains to domestic and international travel. Our travel and lifestyle public relations professionals are here to help. Give us a call. About Allen Marketing Communications, Inc. By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc. has more than 25 years in consumer marketing public relations agency. Her boutique consumer marketing PR agency specializes in travel, hospitality, food and beverages, wine and spirits, spas and wellness, non-profits, and lifestyle brands PR based in New York City. Allen Marketing Communications, Inc. crafts integrated public relations programs using several disciplines — brand building, destination marketing, media relations, social media, cause-related marketing, consumer promotions, special events (press conferences, consumer events, cocktail receptions), media tours — to generate brand and consumer awareness for clients.