Artificial Intelligence has seeped its way into our everyday life. Hotels and Shopping complexes had been using them for a long time. Although, today we have Artificial Intelligence for everything from asking questions to writing scripts, or making purchases. Just like Ai, Digital Marketing also once seeped into our lives and was firm enough to stay. Combine these two, and you will have the very future of Digital Marketing dependent, driven, and directed by Artificial Intelligence.
Marketing staff will be able to automate some cognitive processes using AI-powered solutions. Also, they will be able to recognize present trends and forecast them for the future, which will assist to secure the success of their marketing operations.
Exciting new prospects might arise in the field of digital marketing thanks to the power of AI. But it goes further than that. Under the wing of AI, there are so many more methods, strategies, and productivity boosters. If you want to use artificial intelligence to your advantage, you need to stay current in this rapidly expanding sector (and your agency).
Now, many will claim this as the ongoing Ai bandwagon. Where everything and everyone is hoping on and using Artificial Intelligence in some way or the other to a. look cool b. fit in c. lessen the workload.
Making Artificial Intelligence available this easily to the general public has had its perks and drawbacks- but well what doesn’t have a drawback? There are chances of hacks, misuse, and just chaos.
Everyone who has once seen Pixar’s WALL-E already gets flashbacks to what the world went to after too much Ai/Technology dependence.
But the proposal or plan of Digital Marketing joining hands with Artificial Intelligence is not something too far-fetched. The digital marketing industry, already being connected to “digital”, could benefit quite a lot. Plus provide its customers with better and more accurate services.
Ai could be of great benefit in multiple ways, as is said through trueNorth in a study.
- Artificial intelligence, according to 61% of marketers, is the key component of their data strategy.
- 80% of business and IT leaders claim that AI has already increased productivity.
- Business efficiency can increase by up to 40% thanks to modern AI technologies.
- AI-powered voice assistants are used by 97% of smartphone users.
- Early AI users (83% of them) have already seen significant (30%) or modest (53%%) economic gains.
At one point, all marketers knew was physical and traditional means of marketing; in the form of physical hoardings, ad copies, and broachers. Today digital marketing uses means like social media, analytics, e-mails, and so on to spread the word. Just like then, the future of digital marketing is about to change.
- Automated Customer Service
When a customer raises an issue or a complaint, a well-programmed Ai could completely change and accelerate the process of customer service. Of course, there will be human customer service agents, but their workload could reduce by a lot if Ai handled simple complaints or concerns.
While older IVRS systems used to make customers press a million buttons to get through, a plugged-in large language model Ai could give customers the assistance they need in seconds.
Customer satisfaction and assistance are a huge part of digital marketing. With sufficient customer feedback and satisfaction, a digital marketing campaign runs smoother than ever.
- Targetted Marketing
We can now learn a lot about who is or isn’t interested in our goods and services thanks to the internet. The first innovations were made possible by companies like Amazon, which has a recommendation engine. Google and Facebook followed suit as platforms for targeted advertising. Now, machine learning technology has been added to each of those platforms, enabling them to grow more efficiently as they are fed more information about clients and their purchasing patterns.
The main application of AI in marketing is to increase ROI by making marketing, which is frequently one of a company’s most extensive costs, more effective. Before web advertising, firms would spend a lot of money on TV, radio, or newspaper advertisements Being well aware that only a small percentage of individuals who saw their commercials would ever become customers.
Artificial Intelligence has the potential to target the right audience, at the right time with guaranteed increases in return.
- Ai-Based Virtuous Advertising
By becoming efficient so that we only consume what is necessary, AI will help the industry become more resource-conscious. Leading towards a more morally upright future. The “spray and pray” strategies that have negatively impacted the industry’s carbon footprint will no longer be used. As to its capacity to reallocate expenditures in almost real-time. Alternatively, AI may make sure that being environmentally friendly does not compromise performance by choosing fewer but higher quality impressions.
Making this decision-making process actionable and obtaining the size and productivity needed to tackle the economic challenges of the following year will depend on AI technologies. Customized algorithms will be at the center of this integration, and given the rate at which brands are requesting proposals for these solutions and the DSPs’ growing appreciation of their value, they are expected to be the norm in 2023.
- Personalized Messages
Another important element of any digital marketing campaign is whether or not a customer feels a personal connection to the service/product. That’s why there are tools like E-Mail or SMS marketing, to get your campaign closer to your customer.
Businesses may use AI to target particular audience groups based on those audiences’ interests and habits, enabling more individualized and efficient communications.
- Predicting Needs
Artificial Intelligence has the potential that we may never be able to unlock completely. With its systematic database and analytical systems, it can look for patterns, statistics, and numbers and predict future needs or changes the brand may need to make.
To forecast future trends and client demands, AI can evaluate data from a variety of sources, including social media and consumer behavior. This can assist companies in making better-educated choices regarding their marketing and sales tactics. Businesses may, for instance, spot possible upsell or cross-sell possibilities by examining client data, as well as pinpoint any areas where their goods or services may be underwhelming.