With around 2.35 billion active Instagram accounts, it is THE photo-sharing platform. Instagram which was once used just for photo sharing, or art sharing platform, today is used for content creation too. Even before reels were introduced, people were using their Instagram accounts to post IGTV videos, or full-length videos and promotions. This branded content is posted by some of the highest-followed Instagram accounts, and the content is engaged with by their Instagram followers.
From celebrities, politicians, and players, to business leaders. These accounts have the highest followers on Instagram.
Source- Social Blade
20. Nicki Minaj
Singer Nicki Minaj is known for her versatile voice and funky songwriting. She is a globally known and loved pop star. She also has a net worth of $130 Million making her one of the most successful female singers.
Her Instagram account is full of pictures from her Tour, vacations, and outfits. Her Instagram followers love and engage with her posts and brand deals.
19. Neymar Jr.
Brazilian footballer Neymar da Silva Santos Junior, also known by his stage name Neymar, is well-known across the world. With Messi, he is a forward for the illustrious team Paris Saint-Germain. He participated in FIFA 2022’s quarterfinals while playing for the Brazilian national team.
He updates his Instagram followers about his latest matches, achievements, or games constantly.
18. Kourtney Kardashian Barker
American socialite and media celebrity Kourtney Mary Kardashian. She is a member of the well-known Kardashian family and gained notoriety and recognition by appearing on the television program Keeping Up with the Kardashians.
17. Jennifer Lopez
Jennifer Lynn Lopez, an American singer, dancer, and actress, is better known by her stage name J.Lo. She debuted in 1991 as a Fly Girl dancer on the television program Living Color. She performed in this job up until 1993 before opting to pursue an acting career.
Her Instagram account is filled with on-set looks, pictures with her family or co-stars, or promoting her latest projects.
16. Virat Kohli
Virat Kohli is an Indian cricketer recognized as one of the world’s finest cricketers. A batsman who formerly captained the Indian National Cricket Team, he has shown his best performances throughout his career.
As an account with one of the highest followers on Instagram, he posts about cricket tournaments, his team, and also his better half.
15. Taylor Swift
Taylor Swift is an American Singer-Songwriter who has released 10 successfully crafted albums. Starting her career at a quite young age, Taylor Swift has won numerous awards including Grammys and VMAs. She is one of the most commercially and globally successful female artists.
Through her Instagram account, she posts about her upcoming tours, projects, and her life.
14. National Geographic
One of the few “brands” on this list, National Geographic is an American television network. It is known for its shows and documentaries across several areas. But, especially for its efforts to inspire people to take care of the planet we live in. It is also one of the world’s most well-known and successful non-profit, and educational institutions.
Nike is probably the most known and used sports brand out there. Its wide range of sportswear, shoes, accessories, and equipment is popularly used by professionals as well as sports lovers in general.
Nike actively sponsors and powers sports events globally. Through their highly followed Instagram account, they post about their latest lines, and supported players, and teams.
12. Kendall Jenner
Model and Media personality Kendall Jenner is an American model who rose to fame after modeling for designers like Versace, Burberry, and Chanel. Like the other Jenners, their reality show Keeping Up With The Kardashians is also a reason for her popularity.
Through her Instagram account, she posts about her fashion weeks, photoshoots, or vacations that her Instagram followers love.
11. Justin Bieber
Singer Justin Drew Bieber was born in Canada. Because of his distinctive approach, his music and songs have received praise from reviewers and people all around the world. His tunes frequently blend numerous genres to produce a pleasing musical experience.
10. Khloé Kardashian
Another Jenner-Kardashian on the list, Khloé Kardashian is a model and entrepreneur. Her involvement is seen in the retail and fashion industries. She has founded organizations like Dash, and Good American which is both clothing lines.
She posts to her highest followers about her life, achievements, and companies.
Beyoncé is an American singer-songwriter and actress. She is loved for her enchanting voice; having produced and crafted 9 albums so far. Her Instagram post announcing her pregnancy is also one of the most liked posts on the platform.
08. Kim Kardashian
Safe to say, the Kardashians rule this list, Kim Kardashian is an entrepreneur and media personality. She has built her empire releasing clotheslines and shapewear; accounting for up to $1.8 Billion. From her cosmetics line to her co-run clothesline with her sister, Kim Kardashian is a smart-minded businesswoman.
07. Ariana Grande
Ariana Grande is a worldwide music artist. She’s one of the select handful to surpass 350 million! And it’s worth mentioning that she’s one of the most popular musicians on Spotify and one of the most followed ladies on Instagram!
06. Dwayne Johnson
Dwayne “The Rock” Johnson is an American Actor, and also a well-known former professional wrestler. He was widely popular as a wrestler and decided to transition his career into acting. He is a rock star and has appeared in several well-known and well-liked movies, including The Fast and the Furious trilogy, Black Adam, and Jumanji. He is now one of the highest-paid performers in history because of his films, which have grossed billions of dollars. He was essential in helping WWE become a huge success.
05. Kylie Jenner
Kylie Jenner is an influencer and entrepreneur. Founder of widely known Kylie Cosmetics, she was also on the Forbes list for her net worth through her company.
Her Instagram is filled with her photoshoots, magazine covers, and promoting her brand.
04. Selena Gomez
Selena Gomez is a singer, actress, and businesswoman. She started her career as a child actor and also starred in Disney Channel series. She started her singing career in 2009 through EPs, only to release an album in 2013.
Several posts on her highest-followed Instagram account are among the most liked posts on the platform.
03. Lionel Messi
Argentine football player Lionel Messi, 35, represents the illustrious team Paris Saint-Germain as a striker. In addition, he led Argentina to victory in the FIFA World Cup 2022 as the team’s captain.
Also called the “GOAT” (Greatest Of All Time), he has fans and supporters all over the world. A god for football fans.
02. Christiano Ronaldo
One of the most well-known soccer players today is Cristiano Ronaldo. The profile of the National Portuguese soccer team’s captain is very predictable; he frequently shares images of his family, himself playing soccer, and just him doing his own thing and living the good life.
Not so ironically, the highest followers on an Instagram account are for the official account of Instagram. The account is like a scrapbook for Instagram users. The account looks for worthy content- artwork, videos, portraits, and posts them on this account.
How many of these Instagram accounts do you follow?