Unlocking Success: 10 Chrome Browser Extensions Essential for Digital PR Mastery
In the rapidly evolving landscape of digital public relations (PR), mastering the art of efficient communication, media outreach, and brand management is essential. With the Chrome browser serving as a primary tool for many PR professionals, the integration of powerful extensions can significantly enhance productivity and effectiveness. In this article, we’ll explore ten Chrome browser extensions that every Digital PR expert should integrate into their workflow for streamlined operations and unparalleled success. 1. Hunter.io: As a Digital PR practitioner, identifying and reaching out to relevant journalists, bloggers, and influencers is paramount. Hunter.io simplifies this process by providing email addresses associated with specific domains, allowing PR professionals to swiftly connect with key contacts within their industry. 2. BuzzSumo: Keeping a pulse on trending topics and content performance is crucial for crafting compelling pitches and content strategies. BuzzSumo offers valuable insights into content engagement metrics, helping PR professionals identify popular topics, influential authors, and potential collaboration opportunities. 3. Boomerang for Gmail: Timely follow-ups are a cornerstone of effective media outreach. Boomerang for Gmail enables PR professionals to schedule emails and set reminders for follow-up actions, ensuring that no opportunity falls through the cracks amidst the daily hustle. 4. Grammarly: Maintaining impeccable communication is non-negotiable in the realm of Digital PR. Grammarly serves as a trusted companion, offering real-time grammar and spell-checking capabilities to elevate the quality of press releases, pitches, and other written communications. 5. Trello: Managing multiple PR campaigns and collaborations demands meticulous organization. Trello provides a visual project management platform that enables PR professionals to streamline workflows, track tasks, and collaborate seamlessly with team members and clients. 6. Feedly: Staying informed about industry news, competitor activities, and emerging trends is essential for crafting relevant and timely pitches. Feedly aggregates content from various sources into a personalized newsfeed, empowering PR professionals to stay ahead of the curve and capitalize on timely opportunities. 7. MozBar: Search engine optimization (SEO) plays a significant role in maximizing the online visibility of PR content. MozBar equips PR professionals with valuable SEO insights, including domain authority, backlink metrics, and keyword analysis, to optimize content for greater visibility and impact. 8. Bitly: Tracking the performance of press releases and shared content is essential for evaluating the effectiveness of PR campaigns. Bitly offers URL shortening and tracking capabilities, allowing PR professionals to monitor click-through rates, audience engagement, and campaign success in real-time. 9. Canva: Captivating visual content can significantly enhance the effectiveness of PR materials and social media outreach. Canva provides an intuitive design platform with customizable templates, enabling PR professionals to create professional graphics, infographics, and presentations with ease. 10. LastPass: Security is paramount when managing multiple accounts and sensitive information online. LastPass offers secure password management and encryption, ensuring that PR professionals can access their accounts and share credentials with team members safely and efficiently. The integration of these ten Chrome browser extensions can revolutionize the way Digital PR professionals approach their work, from media outreach and content creation to project management and security. By leveraging the power of technology and automation, PR practitioners can amplify their impact, forge stronger relationships with media contacts, and drive measurable results for their clients and brands. Embrace these tools, harness their capabilities, and embark on a journey towards Digital PR mastery in the dynamic and competitive landscape of modern communications.
Your Ultimate Guide To Optimize Anchor Texts For Your Website in 2023
Searching for something is a tedious task. One part is our constantly declining attention span, and the other is the millions of results shown to us by any search engine. When we shift the perspective, for the people sitting behind the scenes making the website, optimizing Anchor Text becomes essential. “How to optimize anchor text?” is a question on the minds of many. Optimize your anchor text for SEO as it can help you reach audiences. When a written piece is posted, and a reader is going through it, optimize anchor text is a way for them to determine what the linked page is about. Linking a study, citation, destination, or website domain is a way to enhance Google’s ranking. So much that an SEO Agency in Pune can reach a viewer in Chicago. What is Anchor text? The visible characters and phrases that hyperlinks use to point to another online page or document are known as “anchor text.” You may alter your website’s link colors and styles using HTML or CSS, although it often displays as blue underlined text. Search engines and people alike can benefit from contextually relevant information about the link’s destination provided in the anchor text. Thus, appropriate anchor text aids in the Google algorithm’s comprehension of your website’s architecture. And it gives more context for how the relationships between the various pages are connected. Anchor Links are like the navigation signs on a map that tell you possible outcomes, or locations. This is why as a website, you need to optimize your anchor text for SEO. The use of anchor text dates back to the early days of the Internet. Over the past 20+ years, Google has undergone a substantial transformation, but SEO guidance hasn’t kept up. While writing this essay, I read several articles, but none of them truly hit the mark. In reality, a handful perilously close to propagating SEO myths confused links with anchors. Search Engines And Optimize Anchor Text To determine what your pages may be about, search engines analyze external anchor text, which is the content that other pages use to connect to your site. Although website owners usually have little influence over how other websites link to theirs, “you can make sure that anchor text you use within your site is useful, descriptive, and relevant.” Even if the terms don’t exist in the content itself, a page can score well if enough websites believe it is relevant for a certain set of phrases. If practiced well, the earlier mentioned SEO Agency in Pune can link relevant topics and websites so that they are discovered, and highlighted by international prospects. Types of Anchor Text Optimize your anchor text for SEO is important, but many fail to realize the apt and suitable type of optimize anchor text for your website. The keyword mirrors the exact page. Ex- a keyword “Bluetooth earphones” leads to a page for Bluetooth earphones. A variation of the keyword is linked to the page. Ex- keyword “Bluetooth devices: leads to a page containing Bluetooth earphones. A brand name is used as anchor text. Ex- “Skullcandy” will lead to the website for Skullcandy earphones. The URL is used as an anchor text. Ex- www.boat-lifestyle.com will lead to the website for earphones. A generic word or phrase is used for the anchor text. Ex-words like “Know more” or “Click here” are used to lead to the website. Once clicked on the image, it will take you to the page the image is linked to. Quick Take on How to Optimize Anchor Text 1. Discover relevant industry websites 2. Include backlinks to your target page in material that is related to it. 3. Try to position your link close to your main keyword. 4. Make use of clever anchor text 5. Recognize relevancy as the key to successful link building. Following these, if you are a small SEO agency in Pune or a budding blog writer in Uruguay, you can have the reach and results that of an international organization. Optimize Your Anchor Text for SEO The Alt tag for your picture serves as the anchor text when it connects to another resource or page because Google cannot traditionally “read” images. Percentages for Optimize Anchor Text So when are you getting in line with that one SEO agency in Pune to get the most off your campaigns?
Future of Digital Marketing: Technologically Advanced Trends in Digital Marketing
If we tell the people from merely 2 decades ago that one day we will be able to generate real-life leads and sales through a screen, they probably won’t believe us. That people today can reach their audience without a rally, door-to-door-walks, or physical promotion. Digital marketing has opened the doors to highly targeted marketing to specific audiences with just one click. The future of digital marketing will only accelerate the already fast pacing digital world. Digital marketing trends also have built stronger relationships connecting companies to their customers. To develop deeper and more lasting relationships with more technologically sophisticated clients, marketers have substantially invested in social media, email marketing, mobile applications, websites, landing pages, blogs, webinars, and several other digital platforms. As a result, the field of digital marketing has undergone significant change since the epidemic, and several ideas and techniques are still in use today. Digital marketing trends come and go. These trends are based on what several digital marketing agencies have tried and what has worked the best. For painting a picture of the future of digital marketing, it is important to analyze the current trends in digital marketing. New digital marketing trends offer a fantastic chance to define your business and remain competitive. You have a higher chance of being noticed the earlier you catch on. Digital marketing agencies make use of these trends to provide the online presence their clients aim for. The field of digital marketing is already being significantly affected by AI and automation. With the use of solutions like chatbots and automated email, they are assisting us in saving time and resources. The technology not only greatly enhances data analysis and trend forecasting for marketers, but it also greatly enhances the consumer experience. We’re all guilty of adding a last-minute item to our Amazon basket after seeing an AI-generated product suggestion, after all. AI isn’t only effective at recommending products to us; it can also produce very decent content for the web, social media, and other platforms. In fact, according to reports, 12% of organizations employ ChatGPT and other AI chatbots to create content. (However, content marketers need not fret; these bots are not coming for your employment.) Virtual assistants have been around for a while now. But they have evolved from just searching for something for you on Google, and digital marketing agencies know that. E-commerce websites like Amazon particularly benefit a lot from this digital marketing trend. These voice-activated devices can be used to broadcast targeted ads to the audience. Another trend for the future of digital marketing is Voice-Activated Ads. These are more interactive ads that appeal to the customer by using smart speakers and sensors. These advertisements ask viewers to comment with one or two words. There is essentially a conversation between the gadget and the user. In 2023, it’s expected that augmented reality (AR), the following and most promising trend in digital marketing, will surpass virtual reality (VR). It is one of the hottest trends in the industry and has established itself in digital marketing as well. E-commerce sites like Amazon have already used AR to have features on their site that help you cast the product right into your house to see how it looks. This has enabled a way more consumer-friendly approach that makes them surer about the product they are about to purchase. AR-related trends in digital marketing are growing more and more as augmented reality is taking shape in our everyday lives. They are not just limited to gaming anymore and can be a great help to digital marketing agencies. Conversational marketing is a strategy for interacting in real time with your target market through activities like live chat, messaging applications, and conversational AI (chatbots). Conversational marketing aims to make the customer experience as seamless and simple as possible while building meaningful relationships with customers through dialogues. An increasing number of marketers are using chatbots to expand conversational marketing. Several trends in digital marketing today are based on chatbots. Chatbots elevate the pressure off employees and provide instant responses to customers with a complaint or requests. It’s time for organizations to start focusing on how to effectively use private messaging applications in 2023. Recently, messaging applications for smartphones like WhatsApp, Viber, and WeChat have become quite popular. Businesses are seeing the value of both private chat groups and private applications. With WhatsApp’s 1.5 billion active users in more than 180 countries, marketers can promote their goods and services to a large audience without ever directing them to their website. Another feature of WhatsApp enables you to create WhatsApp Business accounts and leverage Facebook advertisements to provide WhatsApp users the option to call or chat with their customer service staff with just one click. These digital marketing trends define the future of digital marketing. Every trend aims to make digital marketing agencies closer to the audience through their campaigns. Living in the 21st century, where everything is based on technology, trends in digital marketing are no different. Digital marketing already is all about technology, and it has only improved and increased with time.
What is Content Marketing and Shareable Content
What’s common between the posts you read on Instagram, the scroll ads on google, and the attractive emails you receive? All of that are forms of content marketing. They are different content marketing tools that are used to promote a brand further to its potential audience. Another thing common between these? Quite a few people actually care to read these Instagram posts, scrolling ads, or spam e-mails. Content marketing services are available, but is the content shareable? What is shareable content? Does my website have shareable content? How to create shareable content? ALL THESE QUESTIONS. What is Shareable Content? Shareable content is written in a way that encourages readers to spread the word about it on social networking platforms like Facebook, Twitter, LinkedIn, etc. Why is Shareable Content Important? Only the best material that truly deserves to be shared will be shared in the media and marketing environment of today. It’s up to you to develop material that people will naturally want to share, with or without the help of an algorithm, as the networks themselves have made it obvious they’re done giving anyone else any favours on this front. Ways To Create Shareable Content For Your Website Now, this doesn’t mean you will recite Aesop’s fables in your professional brand story. Why is storytelling a crucial component in creating shareable content? Because it makes a subject more accessible to your audience’s everyday experience by allowing them to picture themselves in that position. Eyes should be guided around the screen by content, and listicles do this well since they have the following features: Readable Content Shareable material can be quickly skimmed through by readers to find what they’re looking for. Because of this, listicles are a useful format for increasing readership and sharing. Readers can quickly browse the list and read the items that most appeal to them. Sometimes, it gets really tough to look for interesting topics that not only are attractive, but also fitting to your website or brand’s virtues. Content marketing is when the topics you write about are extremely catchy and informative. One can create shareable content by taking trends around the world. These trends can be about fashion, media, current affairs, or even memes! One content marketing strategy is to link your brand to the trend in a way. Making it funny yet catchy. Social currency is a significant factor in sharing since human beings are primarily motivated by a want for affirmation and a desire to appear smart, witty, or entertaining. Additionally, people desire to display their social ideals more and more. According to 68% of people, sharing helps other people get to know them better and their interests. In the end, if you can mark off two of the following, you’re already there to create shareable content. It is important to recognise and validate the fact that through your blog, website, or brand you create a community. Through content marketing practices, you reach out to existing and potential audience who will want to interact with whatever you’re putting out. Adding personalising components like “our brand” “us as a brand family” or highlighting problems relating to your audience makes one feel seen and validated. Adding media- audio, video, image, makes your written piece more attractive. While just text can be a bit boring, adding a tinge of media in between breaks the text into a colorful and informative distraction. Additionally, to create shareable content, having media in between can make your website more relatable and share-worthy. Your information through a video has more chances of being read than through paragraphs. You know how someone is there to support you at the right time you trip and fall? Same way, while surfing through your website, the second a thought strikes to share this, there should be a “share” button in sight. This encourages your audience to share the website, page, or something specific about it to their circle. Content marketing is all about convincing your audience in lesser time. content marketing services, content marketing tools, shareable content, how to create Shareable Content
What are Lead Generation Tools? Which are the Most Popular Tools?
What is a lead generation tool? The Lead Generation Tool is software that detects, collects, and archives qualifying leads automatically. Lead generating tools, commonly referred to as lead generators, generate a pool of leads that may be turned into paying clients via remarketing. Why do we need this? These are known as “leads” and are often generated through your website or other internet sources. This is often accomplished by exchanging email addresses for lead magnets (such as discounts, downloads, or other appealing products). Most Popular Tools Lead generation is a crucial aspect of any business’s marketing strategy, and there are several tools available to help streamline and enhance the lead generation process. They provide a free plan with restricted features. The Essentials plan costs $9.99 per month, the Standard plan costs $14.99 per month, and the Premium plan costs $299 per month. Prices may vary depending on the number of members and the amenities needed. Basic plans start at $14 per month, Plus plans at $30 per month, Pro plans at $47 per month, and Growth plans at $99 per month. Annual billing entitles you to a discount. Pricing for their Inbox plan, which includes lead qualification tools, begins at $59 per month. Other options, such as Respond, Engage, and Custom, have more sophisticated capabilities and are priced appropriately. Pardot pricing begins at $1,250 per month for up to 10,000 contacts. The price rises as the quantity of contacts and extra features are added.
10 Effective Strategies to Boost Your Digital Marketing ROI
In the present day, digital marketing has become an essential component of every successful business plan. However, in order to effectively maximise your digital marketing efforts, you must focus on maximising your return on investment (ROI). What Is a Good ROI on Digital Marketing? To calculate digital marketing ROI, you must first determine how much you spent on a campaign and how much you received from it. Depending on the nature of your campaign, your budget may comprise the following items: Once you’ve calculated your marketing cost and earnings, apply the method below to determine ROI: Digital Marketing ROI = (Sales Growth – Marketing Cost) / Marketing Cost Strategies Let’s dig into 10 practical ways for increasing your digital marketing ROI and driving more business success.
What Does Social Media Do To Our Brain?
Social media has drastically changed the way we communicate, learn, share and engage with the world— it’s also changing the way our brain functions. Many types of research have shown that the regular use of social media is changing brain structure, function and cognitive development. let’s dive into the key areas which are affected: Attention capacity: While using apps like Facebook, Instagram, Twitter and Snapchat, viewers are viewing endless content and scrolling endlessly. This [Ma1] [Ma2] leads to constant processing of the content. The constant influx of information, app prompts and notifications seeking our attention. This puts our brains in a constant state of multitasking, thus, hindering our ability to focus and shortening our attention span. Researchers say, that social media compete for attention and give continuous new content. heavy social media users become less able to ignore distractions. Which leads to poor cognitive power and shrinks the part of the brain associated with maintaining concentration. Memory and Information Processing: A study suggests social media affects the content of memories, the recollection of memories, and the capacity of memory. Researchers believe social media is affecting our transactive memory— the way our brain divides information and decides where to store it. This is again related to massive information going into the brain. The brain’s ability to identify which information is important and which is not diminishes. Social and emotional responses: Social media is made to be addictive. Every[Ma3] [Ma4] [V5] ping, every like, every comment and every tweet presents a little hit of dopamine to our brain, thus, creating reward pathways in our brain and causing us to desire more of it. However, the absence of these leaves us with the feeling of emptiness, sad, anxious or even leads to depression because our brain isn’t getting hit by dopamine. Research has also shown that people using social media tend to compare their lives with that of others, which also leads to questioning their self-worth, and importance and reduces self-esteem. Few tips to avoid damage from social media: Is there any solution to these ill effects of social media? What should we do to reduce the overstimulation of the brain and overwhelming information flowing into our brain? These are a few tips to reduce the ill effects of social media usage. Surely there is a need to reduce the usage of social media as people are losing their attention. decline in quality of life, more stress, and depression. Hope this article has brought your attention to the underlying ill effects of social media. Social media is not all wrong, it keeps us updated with the latest trends and what’s happening in the world and keeps us connected with friends and with the world. but there is a need for mindful usage of social media.
What Are The Top 20 Most Followed Instagram Accounts Of 2023?
With around 2.35 billion active Instagram accounts, it is THE photo-sharing platform. Instagram which was once used just for photo sharing, or art sharing platform, today is used for content creation too. Even before reels were introduced, people were using their Instagram accounts to post IGTV videos, or full-length videos and promotions. This branded content is posted by some of the highest-followed Instagram accounts, and the content is engaged with by their Instagram followers. From celebrities, politicians, and players, to business leaders. These accounts have the highest followers on Instagram. Source- Social Blade 20. Nicki Minaj Username- nickiminaj Followers- 213M Singer Nicki Minaj is known for her versatile voice and funky songwriting. She is a globally known and loved pop star. She also has a net worth of $130 Million making her one of the most successful female singers. Her Instagram account is full of pictures from her Tour, vacations, and outfits. Her Instagram followers love and engage with her posts and brand deals. 19. Neymar Jr. Username- neymarjr Followers- 206M Brazilian footballer Neymar da Silva Santos Junior, also known by his stage name Neymar, is well-known across the world. With Messi, he is a forward for the illustrious team Paris Saint-Germain. He participated in FIFA 2022’s quarterfinals while playing for the Brazilian national team. He updates his Instagram followers about his latest matches, achievements, or games constantly. 18. Kourtney Kardashian Barker Username- kourtneykardash Followers- 215M American socialite and media celebrity Kourtney Mary Kardashian. She is a member of the well-known Kardashian family and gained notoriety and recognition by appearing on the television program Keeping Up with the Kardashians. 17. Jennifer Lopez Username- jlo Followers- 237M Jennifer Lynn Lopez, an American singer, dancer, and actress, is better known by her stage name J.Lo. She debuted in 1991 as a Fly Girl dancer on the television program Living Color. She performed in this job up until 1993 before opting to pursue an acting career. Her Instagram account is filled with on-set looks, pictures with her family or co-stars, or promoting her latest projects. 16. Virat Kohli Username- virat.kohli Followers- 240M Virat Kohli is an Indian cricketer recognized as one of the world’s finest cricketers. A batsman who formerly captained the Indian National Cricket Team, he has shown his best performances throughout his career. As an account with one of the highest followers on Instagram, he posts about cricket tournaments, his team, and also his better half. 15. Taylor Swift Username- taylorswift Followers- 249M Taylor Swift is an American Singer-Songwriter who has released 10 successfully crafted albums. Starting her career at a quite young age, Taylor Swift has won numerous awards including Grammys and VMAs. She is one of the most commercially and globally successful female artists. Through her Instagram account, she posts about her upcoming tours, projects, and her life. 14. National Geographic Username- natgeo Followers- 266M One of the few “brands” on this list, National Geographic is an American television network. It is known for its shows and documentaries across several areas. But, especially for its efforts to inspire people to take care of the planet we live in. It is also one of the world’s most well-known and successful non-profit, and educational institutions. 13. Nike Username- nike Followers- 277M Nike is probably the most known and used sports brand out there. Its wide range of sportswear, shoes, accessories, and equipment is popularly used by professionals as well as sports lovers in general. Nike actively sponsors and powers sports events globally. Through their highly followed Instagram account, they post about their latest lines, and supported players, and teams. 12. Kendall Jenner Username- kendalljenner Followers- 279M Model and Media personality Kendall Jenner is an American model who rose to fame after modeling for designers like Versace, Burberry, and Chanel. Like the other Jenners, their reality show Keeping Up With The Kardashians is also a reason for her popularity. Through her Instagram account, she posts about her fashion weeks, photoshoots, or vacations that her Instagram followers love. 11. Justin Bieber Username- justinbieber Followers- 281M Singer Justin Drew Bieber was born in Canada. Because of his distinctive approach, his music and songs have received praise from reviewers and people all around the world. His tunes frequently blend numerous genres to produce a pleasing musical experience. 10. Khloé Kardashian Username- khloekardashian Followers- 297M Another Jenner-Kardashian on the list, Khloé Kardashian is a model and entrepreneur. Her involvement is seen in the retail and fashion industries. She has founded organizations like Dash, and Good American which is both clothing lines. She posts to her highest followers about her life, achievements, and companies. 09. Beyoncé Username- beyonce Followers- 300M Beyoncé is an American singer-songwriter and actress. She is loved for her enchanting voice; having produced and crafted 9 albums so far. Her Instagram post announcing her pregnancy is also one of the most liked posts on the platform. 08. Kim Kardashian Username- kimkardashian Followers- 348M Safe to say, the Kardashians rule this list, Kim Kardashian is an entrepreneur and media personality. She has built her empire releasing clotheslines and shapewear; accounting for up to $1.8 Billion. From her cosmetics line to her co-run clothesline with her sister, Kim Kardashian is a smart-minded businesswoman. 07. Ariana Grande Username- arianagrande Followers- 361M Ariana Grande is a worldwide music artist. She’s one of the select handful to surpass 350 million! And it’s worth mentioning that she’s one of the most popular musicians on Spotify and one of the most followed ladies on Instagram! 06. Dwayne Johnson Username- therock Followers- 369M Dwayne “The Rock” Johnson is an American Actor, and also a well-known former professional wrestler. He was widely popular as a wrestler and decided to transition his career into acting. He is a rock star and has appeared in several well-known and well-liked movies, including The Fast and the Furious trilogy, Black Adam, and Jumanji. He is now one of the highest-paid performers in history because of his films, which have grossed billions of dollars. He was essential
Women’s Day 2023: Women Content Creators Across Genres You Should Check Out
Ever since the emergence of social media, content creation has been one of the most sought-after careers. Content creators make the experience of social media worthwhile, entertaining, and informative. Being a content creator is being on top of trends, current affairs, and communication. There is a lot of content being posted out there. This International Women’s Day, treat yourself by watching the leading women content creators who are changing the path of content creation. 2023’s International Women’s Day: On March 8th, we commemorate womanhood and the inherent strength that every woman possesses. Let’s honor the incredible Indian women creators who have led by example in empowering women on this Women’s Day in 2023. When it comes to content creation, there are two platforms that are leading- both in terms of creators and content. Instagram- reels and full-length videos and Youtube- shorts and full-length videos. Though Youtube content creators are the ones who started this video content creation trend, Instagram content creators also have made their place. Both have their monetary benefits, both platforms need to be consistent and stable. It was once a “hyper fixation” that women content creators are limited to make-up and lifestyle videos. Sketch comedy, skits, technology, and informative content were not their cup of tea they said. These women decided to prove them wrong and wrote their own content stories. International Women’s day is all about appreciating and uplifting fellow women. These women do just that by making a place for themselves in the content world. When we talk about Indian women content creators, this name will probably be on everyone’s lists. Prajakta Koli started her Youtube channel under “MostlySane) in 2010 and uploaded comedic sketches and rant videos. Today having over 6 million subscribers and 7.5 million followers on Instagram, she has achieved commendable milestones in her career. Having bagged the lead role in Netflix’s “Mismatched” and a prominent role in the movie “Jugg Jugg Jeeyo”, she proved herself with her acting skills. Her channel is filled with videos across genres like entertainment, lifestyle, reviews, and recommendations. If you are looking for a channel that uploads videos that feel “homely” and “warm, this one is for you. Started her Youtube channel in 2018, Goplai has more than 7 lakh subscribers and 184k followers on Instagram. Goplai along with her sister and mother uploads funny challenges related to food and daily life. The easy-going and warmingly funny vibes in her videos are what make them watch-worthy. Filled with silly jokes and a sort of nostalgia, Gopali’s challenge videos and vlogs are comforting. Formerly known as “Rikshawali”, Anisha Dixit posts comedic videos as a Youtube and Instagram content creator. 3.05 million people subscribe to her channel, and she uses hilarious sketches in her videos to address controversial subjects. Relationships, eras, and values are just a few of the subjects discussed. In addition to taboo subjects, Anisha also publishes prank movies and expresses her opinion on numerous matters. It’s a channel that delves into India’s taboos in a lighthearted manner; it’s not your normal makeup instruction. Started her Youtube channel in 2017, this women content creator deals with the technology niche. She posts reviews and tutorials related to the newest models of laptops, mobile phones, earbuds, and other technology. Having 677k subscribers, her channel is steadily growing with her trustworthy reviews and promotions. An electrical engineer herself, she provides in-depth reviews highlighting both the pros and cons of the device. She posts her videos in Hindi making sure her videos are understood by everyone. Quite possibly the queen of fashion and lifestyle videos currently on both Youtube and Instagram, Komal Pandey’s videos and reels are worth her fame. Her content creation journey started with POPxo where she featured in similar fashion and lifestyle videos she now produces on her own. She posts styling, GRWM, and other fashion-related videos in both English and Hindi narration. Be it her Reels or full-length videos, Komal Pandey pays attention to the production value of her videos. Making her one of the most famous online personalities. Tanya is a travel blogger who records her journeys and adventures through her Youtube channel. Her channel features movies about solitary travel, which are a fantastic source of inspiration. The adventurer will take you to some of the most amazing locations in India and other nations. She is a fearless solitary traveler who looks everywhere. One of the top Indian influencers and YouTubers is well-known online star Kusha Kapila. Kusha Kapila posts hilariously relatable reels on her Instagram account. Her easy-going and not-so-posh language is what makes her videos real. Her relatable sketches can range from Indian moms to the very stereotypical “SoBo/ South Delhi girl”. She has also hosted and starred in series like “Comicstaan” and “Masaaba-Masaaba.” The Queer community and content related to it is still sort of a taboo in our society. Content and resources related to the community often root in foreign countries and channels. Seeing this, Prarthana (shorthairedbrownqueer) decided to become an Instagram content creator and post the queer content she wants to see. Her following still growing, at 15k followers, she is one of the first women online personalities to do this. She posts relatable and comforting content not just for the queer community but teens in general.
8 Reasons Why Your Brand Needs to Invest in Digital Marketing in 2023
Need Of The Hour: Investing In The Digital Marketing in 2023 Around us, the digital revolution is everywhere. The internet is the first place most people turn to research. Where do people go when they want to find a decent restaurant for supper or compare health insurance? Online. Your company requires a solid digital marketing plan to succeed in any market. So why not invest in the online realm where your clients are most likely to be found? With E-Commerce being at its peak, people are constantly searching, reviewing, and checking out products, services, and goods. Be it about any brand related to any field, they invest in digital marketing for apt and desired business growth. Digital Marketing Need of The Hour? Globally, the rate of inflation is skyrocketing. In June, the US saw a four-decade high of 9.1%, and high levels of 8.5% and 8.3% were maintained in July and August. The BoE base rate increased to 2.25% in the UK as of last year from 0.25% at the start of 2022. Countries have their markets crashing, plus there are man-made and natural calamities hitting. World banks predicting inflation and a tough few years for companies and their customers. In such scenarios, it is important to use aids like digital marketing for brand awareness. Hence, all organizations must consider how this global phenomenon may affect their clients, employees, production, services, and more. And your digital marketing plan is a critical component of running and improving your business that needs your attention now more than ever. Why Digital Marketing? According to the textbooks, there are six pillars of digital marketing. Namely- Planning and Governance, Goals and Measurement, Media, Content, Experience, and Conversational Messaging. Paying attention to these pillars is important regardless of your business size, income, or the amount to invest in digital marketing. Build your marketing strategy around a funnel that has been shown to improve performance. You don’t necessarily need to understand your consumers’ online needs to know them well. If you haven’t done enough research into these demands, the demand for online services from customers may be underestimated. Thankfully, there are excellent tools at your disposal to assist you in getting to know your customers. For instance, use Google’s Keyword Planner to look up your target audience’s preferred search terms and make sure there is more activity on social media. Marketers and companies can evaluate key information about their target customers using tools like Google Analytics. Including their interests, particular demographics, peak online hours, and geographic distribution of site visits. This allows brands to identify and specifically target their intended demographic. As they say, no one is going to hear your story unless you are willing to tell, same case scenario with your brand. If you want your brand awareness to be increased, tools under digital marketing can help you. Putting your brand out there is the only way people would be aware of it. You can achieve your business growth goals and even surpass them if and only if people do show up. Customers want to know more about the brand they’re buying from. Through digital marketing strategies like search engine optimization, you may make it easier for potential customers to locate your website. As it will show up higher in search results. When your audience expands, this helps with prospective business growth. This is for both established companies and fresh start-ups. No matter how long you have “been in the market”, you are going to need customers. You will need that place for yourself in the market and that is for you to create. Brand marketing makes this happen. It pushes your brand where it is needed. By investing in digital marketing, you let potential customers know that you exist. And the existing customers that you still exist. In the general market, if your brand provides or sells one type of product/service, there must be at least one or more than already exist in the market. It probably will have the same functions but different packaging. As a brand, it is your priority to stand out from the competitors. Again, this is all a game of brand awareness and giving customers bait to follow and catch. It is not just about understanding or whether or not they will buy from you, it is also about your service. In case of queries and complaints, the way a brand treats its customers makes a lot of difference. These little factors like customer service, customer acquisition, feedback, surveys, etc. come in handy when it comes to maintaining loyal customers and your place in the market. Digital marketing helps by making sure your customers know that a brand like yours with the services you offer exists through online means. Every digital campaign you run—through social media, retargeting, even SEO and paid advertisements—lays the groundwork for you to examine particular elements. You may, for instance, examine your target audience’s interests and behaviors. Data analytics is typically used by business owners to gain insights from their campaigns in real time. This aids them in identifying campaign flaws so they may fix them for the following run and engage more people. Not only can you track how many people visit your website or how many people interact with a social media post or advertisement, but you can also use the machine-learning capabilities of various platforms to manage budgets and improve campaigns based on the data it collects. Getting to know and comprehend consumer behavior is made comparatively simple by digital marketing. The interactive aspect of the internet enables companies to communicate with people on a personal level, dissolving formal barriers and enabling customers to establish a relationship with your company. Customers can voice thoughts, comments, likes, and dislikes, and businesses can react and reply by using social media, blogs, and forums to establish a space to communicate with customers. Probably the most attractive trait of digital marketing. When you invest in digital marketing and benefit from its reach, and other capabilities,