What Does Social Media Do To Our Brain?
Social media has drastically changed the way we communicate, learn, share and engage with the world— it’s also changing the way our brain functions. Many types of research have shown that the regular use of social media is changing brain structure, function and cognitive development. let’s dive into the key areas which are affected: Attention capacity: While using apps like Facebook, Instagram, Twitter and Snapchat, viewers are viewing endless content and scrolling endlessly. This [Ma1] [Ma2] leads to constant processing of the content. The constant influx of information, app prompts and notifications seeking our attention. This puts our brains in a constant state of multitasking, thus, hindering our ability to focus and shortening our attention span. Researchers say, that social media compete for attention and give continuous new content. heavy social media users become less able to ignore distractions. Which leads to poor cognitive power and shrinks the part of the brain associated with maintaining concentration. Memory and Information Processing: A study suggests social media affects the content of memories, the recollection of memories, and the capacity of memory. Researchers believe social media is affecting our transactive memory— the way our brain divides information and decides where to store it. This is again related to massive information going into the brain. The brain’s ability to identify which information is important and which is not diminishes. Social and emotional responses: Social media is made to be addictive. Every[Ma3] [Ma4] [V5] ping, every like, every comment and every tweet presents a little hit of dopamine to our brain, thus, creating reward pathways in our brain and causing us to desire more of it. However, the absence of these leaves us with the feeling of emptiness, sad, anxious or even leads to depression because our brain isn’t getting hit by dopamine. Research has also shown that people using social media tend to compare their lives with that of others, which also leads to questioning their self-worth, and importance and reduces self-esteem. Few tips to avoid damage from social media: Is there any solution to these ill effects of social media? What should we do to reduce the overstimulation of the brain and overwhelming information flowing into our brain? These are a few tips to reduce the ill effects of social media usage. Surely there is a need to reduce the usage of social media as people are losing their attention. decline in quality of life, more stress, and depression. Hope this article has brought your attention to the underlying ill effects of social media. Social media is not all wrong, it keeps us updated with the latest trends and what’s happening in the world and keeps us connected with friends and with the world. but there is a need for mindful usage of social media.
What Are The Top 20 Most Followed Instagram Accounts Of 2023?
With around 2.35 billion active Instagram accounts, it is THE photo-sharing platform. Instagram which was once used just for photo sharing, or art sharing platform, today is used for content creation too. Even before reels were introduced, people were using their Instagram accounts to post IGTV videos, or full-length videos and promotions. This branded content is posted by some of the highest-followed Instagram accounts, and the content is engaged with by their Instagram followers. From celebrities, politicians, and players, to business leaders. These accounts have the highest followers on Instagram. Source- Social Blade 20. Nicki Minaj Username- nickiminaj Followers- 213M Singer Nicki Minaj is known for her versatile voice and funky songwriting. She is a globally known and loved pop star. She also has a net worth of $130 Million making her one of the most successful female singers. Her Instagram account is full of pictures from her Tour, vacations, and outfits. Her Instagram followers love and engage with her posts and brand deals. 19. Neymar Jr. Username- neymarjr Followers- 206M Brazilian footballer Neymar da Silva Santos Junior, also known by his stage name Neymar, is well-known across the world. With Messi, he is a forward for the illustrious team Paris Saint-Germain. He participated in FIFA 2022’s quarterfinals while playing for the Brazilian national team. He updates his Instagram followers about his latest matches, achievements, or games constantly. 18. Kourtney Kardashian Barker Username- kourtneykardash Followers- 215M American socialite and media celebrity Kourtney Mary Kardashian. She is a member of the well-known Kardashian family and gained notoriety and recognition by appearing on the television program Keeping Up with the Kardashians. 17. Jennifer Lopez Username- jlo Followers- 237M Jennifer Lynn Lopez, an American singer, dancer, and actress, is better known by her stage name J.Lo. She debuted in 1991 as a Fly Girl dancer on the television program Living Color. She performed in this job up until 1993 before opting to pursue an acting career. Her Instagram account is filled with on-set looks, pictures with her family or co-stars, or promoting her latest projects. 16. Virat Kohli Username- virat.kohli Followers- 240M Virat Kohli is an Indian cricketer recognized as one of the world’s finest cricketers. A batsman who formerly captained the Indian National Cricket Team, he has shown his best performances throughout his career. As an account with one of the highest followers on Instagram, he posts about cricket tournaments, his team, and also his better half. 15. Taylor Swift Username- taylorswift Followers- 249M Taylor Swift is an American Singer-Songwriter who has released 10 successfully crafted albums. Starting her career at a quite young age, Taylor Swift has won numerous awards including Grammys and VMAs. She is one of the most commercially and globally successful female artists. Through her Instagram account, she posts about her upcoming tours, projects, and her life. 14. National Geographic Username- natgeo Followers- 266M One of the few “brands” on this list, National Geographic is an American television network. It is known for its shows and documentaries across several areas. But, especially for its efforts to inspire people to take care of the planet we live in. It is also one of the world’s most well-known and successful non-profit, and educational institutions. 13. Nike Username- nike Followers- 277M Nike is probably the most known and used sports brand out there. Its wide range of sportswear, shoes, accessories, and equipment is popularly used by professionals as well as sports lovers in general. Nike actively sponsors and powers sports events globally. Through their highly followed Instagram account, they post about their latest lines, and supported players, and teams. 12. Kendall Jenner Username- kendalljenner Followers- 279M Model and Media personality Kendall Jenner is an American model who rose to fame after modeling for designers like Versace, Burberry, and Chanel. Like the other Jenners, their reality show Keeping Up With The Kardashians is also a reason for her popularity. Through her Instagram account, she posts about her fashion weeks, photoshoots, or vacations that her Instagram followers love. 11. Justin Bieber Username- justinbieber Followers- 281M Singer Justin Drew Bieber was born in Canada. Because of his distinctive approach, his music and songs have received praise from reviewers and people all around the world. His tunes frequently blend numerous genres to produce a pleasing musical experience. 10. Khloé Kardashian Username- khloekardashian Followers- 297M Another Jenner-Kardashian on the list, Khloé Kardashian is a model and entrepreneur. Her involvement is seen in the retail and fashion industries. She has founded organizations like Dash, and Good American which is both clothing lines. She posts to her highest followers about her life, achievements, and companies. 09. Beyoncé Username- beyonce Followers- 300M Beyoncé is an American singer-songwriter and actress. She is loved for her enchanting voice; having produced and crafted 9 albums so far. Her Instagram post announcing her pregnancy is also one of the most liked posts on the platform. 08. Kim Kardashian Username- kimkardashian Followers- 348M Safe to say, the Kardashians rule this list, Kim Kardashian is an entrepreneur and media personality. She has built her empire releasing clotheslines and shapewear; accounting for up to $1.8 Billion. From her cosmetics line to her co-run clothesline with her sister, Kim Kardashian is a smart-minded businesswoman. 07. Ariana Grande Username- arianagrande Followers- 361M Ariana Grande is a worldwide music artist. She’s one of the select handful to surpass 350 million! And it’s worth mentioning that she’s one of the most popular musicians on Spotify and one of the most followed ladies on Instagram! 06. Dwayne Johnson Username- therock Followers- 369M Dwayne “The Rock” Johnson is an American Actor, and also a well-known former professional wrestler. He was widely popular as a wrestler and decided to transition his career into acting. He is a rock star and has appeared in several well-known and well-liked movies, including The Fast and the Furious trilogy, Black Adam, and Jumanji. He is now one of the highest-paid performers in history because of his films, which have grossed billions of dollars. He was essential
Women’s Day 2023: Women Content Creators Across Genres You Should Check Out
Ever since the emergence of social media, content creation has been one of the most sought-after careers. Content creators make the experience of social media worthwhile, entertaining, and informative. Being a content creator is being on top of trends, current affairs, and communication. There is a lot of content being posted out there. This International Women’s Day, treat yourself by watching the leading women content creators who are changing the path of content creation. 2023’s International Women’s Day: On March 8th, we commemorate womanhood and the inherent strength that every woman possesses. Let’s honor the incredible Indian women creators who have led by example in empowering women on this Women’s Day in 2023. When it comes to content creation, there are two platforms that are leading- both in terms of creators and content. Instagram- reels and full-length videos and Youtube- shorts and full-length videos. Though Youtube content creators are the ones who started this video content creation trend, Instagram content creators also have made their place. Both have their monetary benefits, both platforms need to be consistent and stable. It was once a “hyper fixation” that women content creators are limited to make-up and lifestyle videos. Sketch comedy, skits, technology, and informative content were not their cup of tea they said. These women decided to prove them wrong and wrote their own content stories. International Women’s day is all about appreciating and uplifting fellow women. These women do just that by making a place for themselves in the content world. When we talk about Indian women content creators, this name will probably be on everyone’s lists. Prajakta Koli started her Youtube channel under “MostlySane) in 2010 and uploaded comedic sketches and rant videos. Today having over 6 million subscribers and 7.5 million followers on Instagram, she has achieved commendable milestones in her career. Having bagged the lead role in Netflix’s “Mismatched” and a prominent role in the movie “Jugg Jugg Jeeyo”, she proved herself with her acting skills. Her channel is filled with videos across genres like entertainment, lifestyle, reviews, and recommendations. If you are looking for a channel that uploads videos that feel “homely” and “warm, this one is for you. Started her Youtube channel in 2018, Goplai has more than 7 lakh subscribers and 184k followers on Instagram. Goplai along with her sister and mother uploads funny challenges related to food and daily life. The easy-going and warmingly funny vibes in her videos are what make them watch-worthy. Filled with silly jokes and a sort of nostalgia, Gopali’s challenge videos and vlogs are comforting. Formerly known as “Rikshawali”, Anisha Dixit posts comedic videos as a Youtube and Instagram content creator. 3.05 million people subscribe to her channel, and she uses hilarious sketches in her videos to address controversial subjects. Relationships, eras, and values are just a few of the subjects discussed. In addition to taboo subjects, Anisha also publishes prank movies and expresses her opinion on numerous matters. It’s a channel that delves into India’s taboos in a lighthearted manner; it’s not your normal makeup instruction. Started her Youtube channel in 2017, this women content creator deals with the technology niche. She posts reviews and tutorials related to the newest models of laptops, mobile phones, earbuds, and other technology. Having 677k subscribers, her channel is steadily growing with her trustworthy reviews and promotions. An electrical engineer herself, she provides in-depth reviews highlighting both the pros and cons of the device. She posts her videos in Hindi making sure her videos are understood by everyone. Quite possibly the queen of fashion and lifestyle videos currently on both Youtube and Instagram, Komal Pandey’s videos and reels are worth her fame. Her content creation journey started with POPxo where she featured in similar fashion and lifestyle videos she now produces on her own. She posts styling, GRWM, and other fashion-related videos in both English and Hindi narration. Be it her Reels or full-length videos, Komal Pandey pays attention to the production value of her videos. Making her one of the most famous online personalities. Tanya is a travel blogger who records her journeys and adventures through her Youtube channel. Her channel features movies about solitary travel, which are a fantastic source of inspiration. The adventurer will take you to some of the most amazing locations in India and other nations. She is a fearless solitary traveler who looks everywhere. One of the top Indian influencers and YouTubers is well-known online star Kusha Kapila. Kusha Kapila posts hilariously relatable reels on her Instagram account. Her easy-going and not-so-posh language is what makes her videos real. Her relatable sketches can range from Indian moms to the very stereotypical “SoBo/ South Delhi girl”. She has also hosted and starred in series like “Comicstaan” and “Masaaba-Masaaba.” The Queer community and content related to it is still sort of a taboo in our society. Content and resources related to the community often root in foreign countries and channels. Seeing this, Prarthana (shorthairedbrownqueer) decided to become an Instagram content creator and post the queer content she wants to see. Her following still growing, at 15k followers, she is one of the first women online personalities to do this. She posts relatable and comforting content not just for the queer community but teens in general.
8 Reasons Why Your Brand Needs to Invest in Digital Marketing in 2023
Need Of The Hour: Investing In The Digital Marketing in 2023 Around us, the digital revolution is everywhere. The internet is the first place most people turn to research. Where do people go when they want to find a decent restaurant for supper or compare health insurance? Online. Your company requires a solid digital marketing plan to succeed in any market. So why not invest in the online realm where your clients are most likely to be found? With E-Commerce being at its peak, people are constantly searching, reviewing, and checking out products, services, and goods. Be it about any brand related to any field, they invest in digital marketing for apt and desired business growth. Digital Marketing Need of The Hour? Globally, the rate of inflation is skyrocketing. In June, the US saw a four-decade high of 9.1%, and high levels of 8.5% and 8.3% were maintained in July and August. The BoE base rate increased to 2.25% in the UK as of last year from 0.25% at the start of 2022. Countries have their markets crashing, plus there are man-made and natural calamities hitting. World banks predicting inflation and a tough few years for companies and their customers. In such scenarios, it is important to use aids like digital marketing for brand awareness. Hence, all organizations must consider how this global phenomenon may affect their clients, employees, production, services, and more. And your digital marketing plan is a critical component of running and improving your business that needs your attention now more than ever. Why Digital Marketing? According to the textbooks, there are six pillars of digital marketing. Namely- Planning and Governance, Goals and Measurement, Media, Content, Experience, and Conversational Messaging. Paying attention to these pillars is important regardless of your business size, income, or the amount to invest in digital marketing. Build your marketing strategy around a funnel that has been shown to improve performance. You don’t necessarily need to understand your consumers’ online needs to know them well. If you haven’t done enough research into these demands, the demand for online services from customers may be underestimated. Thankfully, there are excellent tools at your disposal to assist you in getting to know your customers. For instance, use Google’s Keyword Planner to look up your target audience’s preferred search terms and make sure there is more activity on social media. Marketers and companies can evaluate key information about their target customers using tools like Google Analytics. Including their interests, particular demographics, peak online hours, and geographic distribution of site visits. This allows brands to identify and specifically target their intended demographic. As they say, no one is going to hear your story unless you are willing to tell, same case scenario with your brand. If you want your brand awareness to be increased, tools under digital marketing can help you. Putting your brand out there is the only way people would be aware of it. You can achieve your business growth goals and even surpass them if and only if people do show up. Customers want to know more about the brand they’re buying from. Through digital marketing strategies like search engine optimization, you may make it easier for potential customers to locate your website. As it will show up higher in search results. When your audience expands, this helps with prospective business growth. This is for both established companies and fresh start-ups. No matter how long you have “been in the market”, you are going to need customers. You will need that place for yourself in the market and that is for you to create. Brand marketing makes this happen. It pushes your brand where it is needed. By investing in digital marketing, you let potential customers know that you exist. And the existing customers that you still exist. In the general market, if your brand provides or sells one type of product/service, there must be at least one or more than already exist in the market. It probably will have the same functions but different packaging. As a brand, it is your priority to stand out from the competitors. Again, this is all a game of brand awareness and giving customers bait to follow and catch. It is not just about understanding or whether or not they will buy from you, it is also about your service. In case of queries and complaints, the way a brand treats its customers makes a lot of difference. These little factors like customer service, customer acquisition, feedback, surveys, etc. come in handy when it comes to maintaining loyal customers and your place in the market. Digital marketing helps by making sure your customers know that a brand like yours with the services you offer exists through online means. Every digital campaign you run—through social media, retargeting, even SEO and paid advertisements—lays the groundwork for you to examine particular elements. You may, for instance, examine your target audience’s interests and behaviors. Data analytics is typically used by business owners to gain insights from their campaigns in real time. This aids them in identifying campaign flaws so they may fix them for the following run and engage more people. Not only can you track how many people visit your website or how many people interact with a social media post or advertisement, but you can also use the machine-learning capabilities of various platforms to manage budgets and improve campaigns based on the data it collects. Getting to know and comprehend consumer behavior is made comparatively simple by digital marketing. The interactive aspect of the internet enables companies to communicate with people on a personal level, dissolving formal barriers and enabling customers to establish a relationship with your company. Customers can voice thoughts, comments, likes, and dislikes, and businesses can react and reply by using social media, blogs, and forums to establish a space to communicate with customers. Probably the most attractive trait of digital marketing. When you invest in digital marketing and benefit from its reach, and other capabilities,
6 Reasons Why Hiring A SEO Internet Marketing Expert Is Important In 2023
Do You Have A SEO Internet Marketing Expert? Here are 6 Reasons Why You Should Does the world of SEO seem confusing to you? Does the concept of keywords, backlinks, or tracking annoy you? Well, you are in luck! You can enjoy the benefits of SEO and let your business shine through on the internet. Want to know how? The answer is Internet Marketing Expert. Although many know how crucial it is to improve a company’s online visibility, only a tiny percentage of people know the procedures needed to put search engine optimization (SEO) into practice. If you are an expert in the field, consider working on SEO projects with a partner. You must collaborate with a reputable SEO professional who can trick search engines into giving your platform a higher grade for fantastic results. The demand for search engine optimization reached an all-time high this year. Even the most traditional businesses knew they needed to speed up the transition to digital as consumers began to migrate in droves to online shopping. The most practical and economical technique to comprehend and connect with customers at crucial times is SEO. Many companies and brands know the importance of SEO for their online presence and the advantages of having SEO work done for them. Why Hire Someone? Several websites can throw random information about various concepts at you. Claiming these facts can make you an ace in those. But in the end, it is an experience that makes you an expert—having practiced that skill or technique matters. There are a million tiny little details that no summary or notes can give you that on-field experience can provide you. SEO is the most widely used digital marketing channel compared to other platforms. This is due to the 7.6 million daily Google searches and the fact that 70% of consumers choose content over traditional advertising when researching things. With 82% of marketers regularly employing content marketing and 24% of them wanting to enhance their SEO efforts, businesses are increasingly recognizing the benefits of SEO. “Change is the only thing that’s constant” seems to be taken too seriously by algorithm-based techniques. Search Engine Optimization is one of them; it is tricky to master. New developments, trends, and waves make it quite complicated. Pointing out and jotting down three strategies that might work won’t last longer than a few days- as soon as the trends might disappear. You can make sure your website is in excellent hands by hiring someone knowledgeable about the most recent SEO strategies and procedures. In this manner, you can keep up with and even outperform your rivals. Internet marketing experts can make it easier for you and your organization to claim those benefits of SEO. As SEO is quite a risky business, it can be difficult for newbies to excel in a short duration of time. There are several aspects to seek, which makes it very easy to make mistakes or errors. However, the majority of SEO errors are caused by what you aren’t doing rather than by what you are, which makes them much more difficult to correct. You may correct any significant errors and perhaps completely prevent some by handing your website’s SEO over to an SEO specialist. A true internet marketing expert knows the importance of the right audience being driven to the website. The traffic of potential customers. People who have somehow shown interest in the services or products provided by the organization. Proper keyword research, targeting relevant keywords, and matching customer queries must be taken to benefit from SEO. If everything goes according to plan, Google will list your organization at the top. which will probably result in a large number of people visiting your website. If you don’t know what you’re doing, SEO can be dangerous and leave you vulnerable to search engine penalties, spam, and hacking. One of the main reasons hiring an online marketing specialist makes sense is that they are aware of the warning signs to watch out for to keep your website (and rankings) safe. Only a seasoned professional in internet marketing can carry out various SEO tasks methodically and get the required outcomes in terms of user engagement with the brand, web design traffic, leads, and sales. How well you have examined and used the provided content will decide the outcome of any digital campaign. Many SEO agency professionals fail to verify the originality of material before using it to optimize websites. Such negligence might undermine the respectability of the company. You should be aware that the process of finalizing the website’s content involves numerous processes and takes a lot of time. Not everyone can create essential content. The value of content optimization is understood by an expert in search engine optimization. A carefully thought-out content marketing strategy can assist you in capturing the interest of your intended market and generating enough daily revenue for you. Probably the most tiresome task- is analytics. Analytics is the language of SEO and algorithms; understanding and implementing it takes a lot of brainstorming. But here’s the catch. If you want to reap all the benefits of SEO, you need to pay attention to its language. You already know how crucial analytics is if your company or brand has a website. Having said that, if you don’t know exactly what to do with the information, those analytics may occasionally lead you astray. You can better understand your data by engaging with an SEO marketing service. And with that knowledge, you can make sure that your company and website are being operated as efficiently as possible. Now that you have a hired digital marketing expert, you have one less item in your peripheral vision. You can shift your focus to other departments needing attention while having a bird’s eye view of search engine optimization processes.
How to Enhance Digital Marketing Results?
Over the past ten years, internet usage has grown exponentially on computers and mobile devices. In recent months, users have increasingly turned to their electronic gadgets as a window into the outside world, giving businesses a rare chance. Unfortunately, hardly many businesses actively engage in online advertising. Those who succeed frequently fall well short of the potential audience their internet presence can attract. By 2021, businesses should allocate 50% of their marketing expenditure to digital marketing tactics. It is crucial to stay current with industry changes and incorporate digital marketing into your marketing tactics, but this does not guarantee success. Only 58% of marketers believe their digital marketing techniques frequently succeed. I’m sure you must be spending a lot of time and money on your digital marketing campaigns. Do you believe you are not getting the required outcomes from your digital marketing strategies? Then adhere to our 8-step plan to effectively increase your digital marketing. In this post, we outline our tried-and-true methods for maximizing the results of your efforts in digital marketing. So how can a company boost its chances in digital marketing? 1) Update your marketing plan to reflect your objectives It is accurate to say that one of the critical advantages of moving to digital marketing is that it is more straightforward than traditional marketing. That does not suggest, however, that you can implement a plan and then completely ignore it. Digital marketing, like traditional marketing, necessitates the establishment of precise goals and deadlines for achieving goals. Recalibrate your digital marketing objectives and methods based on understanding your target market. Since the digital world moves quickly and market trends regularly shift, doing this is crucial. As a result, you must be aware of what is current and how your audience will react to a given tactic. 2) Establish or hire a digital marketing team. It might be very alluring to want to handle everything on your own, particularly if you own a small business. The sensation of freedom or the desire to save money could be the driving force. However, it is ideal for working with a qualified outside firm that can handle all of your digital marketing management. The experts you need to hire for your digital marketing team are listed below. Every brand has a narrative that helps it connect with its audience, so you need to work with a storyteller who can develop original tales that capture your brand’s spirit and reach your target market. To gain insights into your performance, a data manager will evaluate the data from your numerous digital platforms, including your social media accounts, websites, and other outlets. Ensure the selected staff is familiar with the brand’s standards and shares its values. 3. Focus on SML SML stands for social media, mobile, and local in this context since these three concepts serve as the frameworks within which your digital marketing strategies must fit. You get the best outcomes from them. This is why: 4) Develop multichannel campaigns For digital marketing outcomes, many organizations concentrate on just one channel. Studies reveal that consumers check at least six mediums before trusting a brand or company and using their services. Therefore, this approach lowers their levels of engagement and conversions. Using multichannel campaigns, you may increase engagement and conversion rates through your digital marketing channels. To broaden your reach, you also need to diversify inside the media. Illustration: Target several social media sites, such as Facebook, Instagram, and Twitter, while developing a campaign for your social media. Instead of concentrating just on the one with the largest audience. 5) Create an outstanding content generation approach Content is the heart of the digital age, which is true across all your digital marketing channels. As a result, you must provide unique content that is original, interesting, and pertinent to your audience. The difficulty is that you have to keep doing it for each campaign. You should therefore have a content development approach that is consistent. Here are five guidelines you may use to produce fantastic content: 6) Improve the material Businesses frequently produce material, publish it, and then ignore it. And as a result of this error, leads and conversions are lost. Continue optimizing your material by including pertinent links, top-notch photos, engaging videos, and other value-adding components. Create a system to review and improve the already available content periodically. Replace any broken or outdated links with appropriate ones. 7) Use automated processes When you start, all of this may seem like a colossal task; if you don’t work wisely, it will be. Utilizing automation to eliminate time- and resource-consuming repetitive chores is part of intelligent working. Use free automation tools to minimize workload and streamline a process. You’ll be able to focus on tasks that need more attention while saving time. 8) The secret is constant progress Digital marketing strategy implementation is a continual process that requires development, control, and measurement. Measure your results and contrast them with the objectives you established before beginning. Analyze the data to find the problem. Then, to improve performance, apply those lessons to your subsequent approach. A conclusion Instead of a conclusion, we’d like to point out that internet marketing is getting more and more cutthroat. You must stay one step ahead of the game and make the most effective use of your resources if you want to survive. The best part is that as long as you keep working toward your objectives, there is always room for improvement. I hope you relished these suggestions!