The Design and Branding Company (DBC)

The Design and Branding Company (DBC) is a creative branding agency  headquartered in the heart of New York City’s Financial District.  From its humble beginnings in the Prime Minister (a.k.a. Chief Executive Officer) Carlos Williams’ home in August in 2014 to the present, DBC has grown to be one of the country’s sought after design and brand marketing agency partnering with clients such as American Express, Spotify, Bank of America, Google, Ms. Foundation for Women, National Urban League, just to name a few companies.

So, what makes DBC unique?  Its people, quite frankly.  Unlike other creative agencies, DBC is intentionally built to be a team reflective of society. By putting diversity equity and inclusion first, DBC brings together creatives of varied backgrounds – different cultures, upbringings, and educational backgrounds provide clients with diversity in thought and in experience.  The marketing agency’s real world outlook plays an integral role in creating one-of-a-kind brand marketing campaigns to help clients be distinct and in their respective industries and connect more directly with their target audiences. 

In addition, DBC creates signature visual identities and branding campaigns for clients, based on solid data to solve complex communication challenges, help clients grow and create a tighter emotional connection with its target audiences. 

DBC employs a Design Thinking Toolkit and utilizes the agile marketing methodology.  The Design Thinking Toolkit includes five phases – “Discover,” “Claim,” “Create,” “Implement,” and “Engage,” guiding the deliverables to be shared with key stakeholders.  This approach proves invaluable for creating presentation templates, signage (indoor and outdoor) and data visualization.

The marketing agency’s branding capabilities include brand portfolio strategy, brand awareness, brand CI/CD, crafting visual identities, brand naming, brand positioning and differentiation, integrated brand communications management, brand touchpoints and brand reputation guide.

This creative agency prides itself on becoming an integral tool of the client’s marketing toolkit.  One successful partnership is with Bank of America as a preferred supplier in their Breakthrough Lab™ Accelerator.  Through this program, DBC mentors rising entrepreneurs in the banking and fintech industry, and helps them get off to a great start with a  unique visual brand identity.

DBC has diversity certifications – Minority Business Enterprise (MBE) in New York City and New York State and nationally through the National Minority Supplier Development Council (NMSDC) and the Disadvantaged Business Enterprise (DBE) under the New York State Unified Certification Program.

For more information about the New York City design and brand marketing agency, visit


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